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November 10, 2016

Marketing Experts Dissect the Outcome of the Presidential Race

Understanding the role of marketing in the 2016 election

Whatever else can be said about the 2016 presidential election, it was a triumph of marketing for President-elect Donald Trump and a failed campaign for Democratic nominee Hillary Clinton. It was an even bigger miss for marketing research in the form of election polls, which largely predicted a high probability of a Clinton win heading into November 8. 

With that in mind, Marketing News reached out to some industry leaders for their thoughts on the election...