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July 15, 2017

Off Brands: Understanding the terrible spelling and punctuation in corporate names


The nearly 16-mile stretch of Florida’s Highway 98 that runs parallel to the Gulf of Mexico coastline between Camp Helen State Park and the Hathaway Bridge is a prescriptivist consumer’s wonderland. Better known to some as Panama City Beach Parkway, this bustling, beachside thoroughfare has something for every brand of language peever to fuss about and second-guess and question...