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November 3, 2016

How to Make a Living as an Online Media Star

U.S. News & World Report

When Carly Heitlinger arrived at Georgetown University in 2008, she needed a distraction to spice up her routine of classes, study sessions and exams.

She started blogging for creative release. "It was basically like online journaling back then," says Heitlinger, whose first post was about Christmas, including the Kate Spade shoes she unwrapped and the decorations her mom placed around the house.

Heitlinger kept up with her fashion blog, The College Prepster, throughout college and while working in New York City after graduation, eventually opting to focus entirely on her blog. "I wasn't happy with my job – and was making twice as much blogging as my salary," Heitlinger says.

Today, Heitlinger makes a full-time living as a fashion blogger...