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July 15, 2017

Profiles from the Academy: Vanitha Swaminathan

American Marketing Association

Vanitha Swaminathan is the Thomas Marshall Professor of Marketing‚Äč in the Joseph M. Katz Graduate School of Business at the University of Pittsburgh and will serve as President of the AMA Academic Council from July 1, 2019 to June 30, 2020. Raised in India, Professor Swaminathan received her PhD from the University of Georgia and joined the faculty at Katz in 2002. Her research interests focus generally on brand strategy and consumer-brand relationships. In addition to her work with the Academic Council, Professor Swaminathan has played a critical role in the development of AMA's new certification initiatives...