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Schedule and Registration

January 5, 2018| 9 a.m. - 3 p.m.
January 6, 2018 | 10 a.m. - 3 p.m.
Mervis Hall
Room 117
Register

Registration Fees

Current Katz Student | $100
Current non-Katz Pitt Student | $200
Business Professional | $300

Presented by the Center for Executive Education in collaboration with the Center for Branding

Google AdWords is the leading online marketing advertising service that allows marketers to promote ads on search result pages. Through this workshop, you will become prepared to be Google certified in AdWords. The workshop will cover the material that is necessary for you to pass the first search-certification exam. The Fundamentals exam will be taken as part of the workshop.

This class is ideal for digital or traditional marketers who are looking to learn new skills, managers who want to understand AdWords instead of outsourcing everything to an agency, and Founders/CEOs of startups who are looking for profitable ways to boost conversions.

About the Workshop

Takeaways

  • Learn how to build successful AdWords campaigns for user acquisition, e-commerce, and lead generation
  • Discover how to optimize spending 
  • Find out the most important strategies to maximize conversions and ROI for your AdWords campaigns
  • Learn everything you need to know to pass the AdWords Fundamentals exam. Please note that to obtain AdWords certification, you will need to successfully complete two exams (Fundamentals, which is covered in this course, and also Advanced)

Presenter Bio

Amy Mrazek earned her MBA from the University of Pittsburgh and her BS in Business Administration from Duquesne University. She holds certifications in Google AdWords, Bing Ads, and Google Analytics.

Amy is currently the Director of Marketing at ShowClix, an event technology company that handles ticket sales, marketing, and operations. Her extensive marketing experience comes from an agency background where she worked with Fortune 500 companies managing their online marketing efforts. She is also mentor for AlphaLab, a nationally ranked technology accelerator program, where she provides marketing advice to early-stage technology companies.
 

Questions?

If you have any questions about the workshop, please contact us at nfenton@katz.pitt.edu or 412-648-1541.