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Jongwoon (Willie) Choi

Ben L. Fryrear Faculty Fellow and Associate Professor of Business Administration


Office: 214 Mervis Hall
Phone: 412-648-1671
Curriculum Vitae: 

  • PhD, Emory University
  • MAcc, The Ohio State University
  • BSBA, Washington University in St. Louis

Jongwoon (Willie) Choi joined the accounting area in 2011, after completing his PhD from Emory University. His research explores the use of accounting information in managerial decision-making, with an emphasis on strategic performance measurement systems as well as performance evaluation and reward systems. His research appears in The Accounting Review and Journal of Accounting Research, and he serves on the editorial boards of several accounting journals. Willie teaches managerial accounting courses in various Katz programs.

Willie has received several awards for his research and teaching, including the Katz Excellence in Research Award, the Best Early-Career Researcher in Management Accounting Award, the Impact on Management Accounting Practice Award, the Katz Excellence in Teaching Award, and the Pitt Business Teacher of the Year Award. Poets & Quants also recognized Willie in its annual list of "40 under 40 Most Outstanding Business Professors."

  • "Lost in translation: The effects of incentive compensation on strategy surrogation" (with G. Hecht and W. Tayler), The Accounting Review, July 2012.
  • "Strategy selection, surrogation, and strategic performance measurement systems" (with G. Hecht and W. Tayler), Journal of Accounting Research, March 2013.
  • “Can offering a signing bonus motivate effort? Experimental evidence on the moderating effects of labor market competition,” The Accounting Review, March 2014.
  • "Vicarious learning under implicit contracts" (with G. Hecht, I. Tafkov, and K. Towry), The Accounting Review, July 2016.
  • "A marathon, a series of sprints, or both? Tournament horizon and dynamic task complexity in multi-period settings" (with A. Newman and I. Tafkov), The Accounting Review, September 2016.
  • “The performance effects of tangible versus cash rewards: The mediating role of categorization” (with A. Presslee)
  • "Bring the noise, but not the funk: Does the effect of performance measure noise on learning depend on whether the learning is experiential or vicarious?" (with G. Hecht, I. Tafkov, and K. Towry)
  • "Replicating research through pedagogy: A personal perspective." 
  • “Can working harder lead managers to misreport more often?” (with J. Brown, E. Chan, H. Evans and D. Moser)

  Sports, music theory and composition, and movies.