Students study Google Analytics at the Joseph M. Katz Graduate School of Business, University of Pittsburgh

Google Analytics Workshop

Featuring Insights from MERKLE Inc.

Data is everywhere in today’s digitally connected world. But for organizations to use it effectively, it must be collected, maintained, and analyzed. Customer website interactions are a key source of data. Information on site visits, revenue collection, order processing, and customer support are extremely valuable data points. In the right hands, the data can be used to optimize, refine, and build out sophisticated marketing programs and streamlined customer journeys.


About the Workshop

The Google Analytics Workshop is offered by the Center for Branding in collaboration with the Center for Executive Education at the University of Pittsburgh’s Joseph M. Katz Graduate School of Business. The workshop follows the Google Analytics curriculum and is taught by leading expert practitioners from MERKLE Inc., which is a global data-driven marketing agency that specializes in CRM, digital, and search. 

Key Takeaways

  • How to leverage digital analytic platforms in the business world—everything from basic account setup, to key performance indicators (KPIs), to reporting insights
  • How to add value to your organization by leveraging site data
  • Certificate of Completion upon passage of the Google-approved Analytics Fundamentals Exam

Schedule and Registration

Friday, October 28 | 1 - 5 p.m.
Saturday, October 29 | 9 a.m. - 3 p.m.
Saturday, November 4 | 9 a.m. - 3 p.m.

Mervis Hall
Room 115

Workshop Registration Fees

Current Katz Student | $100

Current non-Katz Pitt Student | $200

Business Professional | $300


Presenter Bios

Jordan CardonickJordan Cardonick is an Associate Director with MERKLE Inc. He is responsible for guiding clients to strategically leverage data and insights. His clients have included Comcast, Target, Puma, Gerber Life, and PNC. Mr. Cardonick holds an undergraduate degree in marketing and an MBA from the University of Pittsburgh.

Manpreet SinghManpreet Singh has been a digital marketing professional for just under 4 years now and is focused on driving marketing insights leveraging data from any number of sources. He hold an associate's degree in secondary education and bachelor's in mathematics with a minor in economics. When he's not putting together forecasts and deriving insights, you will find him on his motorcycle with his knees scraping the pavement!

Wei ChangWei Chang is a Senior Analyst at MERKLE Inc, where she is responsible for evaluating digital media performance, optimizing channel performance, forecasting demand and budget allocations, and collaborating with teams to assist in client management. Her clients in the retail industry include Office Depot, Nestle Waters, and Nespresso, and Kimpton Hotel and Komen. A native of China, Ms. Chang holds an undergraduate degree in international economics from Central South University of China and a master’s degree in business analytics from Drexel University in Philadelphia, Penn. 


If you have any questions about the workshop, please contact the Katz Center for Executive Education at or 412-648-1600.