Jongwoon (Willie) Choi

Ben L. Fryrear Faculty Fellow and Assistant Professor of Business Administration


214 Mervis Hall
Curriculum Vitae: 


PhD, Emory University
MAcc, The Ohio State University
BSBA, Washington University in St. Louis


Jongwoon (Willie) Choi joined the accounting area as an assistant professor of business administration in 2011, after completing his PhD from Emory University. His research explores the use of accounting information in managerial decision-making, with an emphasis on strategic performance measurement systems as well as performance evaluation and reward systems.

Recent Publications

"Lost in translation: The effects of incentive compensation on strategy surrogation" (with G. Hecht and W. Tayler), The Accounting Review, July 2012.

"Strategy selection, surrogation, and strategic performance measurement systems" (with G. Hecht and W. Tayler), Journal of Accounting Research, March 2013.

“Can offering a signing bonus motivate effort? Experimental evidence on the moderating effects of labor market competition,” The Accounting Review, March 2014.

"Vicarious learning under implicit contracts" (with G. Hecht, I. Tafkov, and K. Towry), The Accounting Review, July 2016.

"A marathon, a series of sprints, or both? Tournament horizon and dynamic task complexity in multi-period settings" (with A. Newman and I. Tafkov), The Accounting Review, September 2016.

Recent Working Papers

“The performance effects of tangible versus cash rewards: The mediating role of categorization” (with Adam Presslee)

“Can working harder lead managers to misreport more often?” (with Jason Brown, Eric Chan, Harry Evans and Don Moser)

Awards and Honors

Ben L. Fryrear Faculty Fellowship, 2016-present

Katz Excellence in Research Award, 2015-2016

Katz Excellence in Teaching Award, 2011-2012; 2012-2013; 2013-2014; 2014-2015; 2015-2016

Pitt Business Teaching of the Year Award, 2016

Poets & Quants' 40 Under 40 Most Outstanding Business Professors, 2016

Best Early-Career Researcher Award (AICPA/CIMA/CGMA), 2015

Impact on Management Accounting Practice Award (AICPA/CIMA/CGMA), 2014

Outstanding Emerging Scholar Award, ABO Research Conference, 2011

Best Paper Award, MAS Mid-Year Meeting, 2010

Goizueta Fellowship, 2010

AAA/Deloitte/J. Michael Cook Doctoral Consortium Fellow, 2009

Sheth Fellowship, 2008

Personal Interests

Sports, music theory and composition, and movies.