Esther Gal-Or

Glenn Stinson Chair in Competitiveness


Marketing and Business Economics
222 Mervis Hall
Curriculum Vitae: 


BSc in Economics, Technion-Israel Inst. of Technology
MSc in Economics, Technion-Israel Inst. of Technology
PhD in Managerial Economics and Decision Sciences, Northwestern University

Courses Recently Taught

Economic Analysis for Managerial Decisions (Required course in MBA and IEMBA programs)
Applications of Game Theory in Managerial Decision Making (elective course in MBA program)
Seminar in the Theory of Industrial Organization (PhD program)
Seminar in Microeconomics (PhD program)



Esther Gal-Or joined the Katz School in 1980. She has also taught as a visiting professor at the Technion-Israel Institute of Technology and the Kellogg Graduate School of Management at Northwestern University. Gal-Or's research and teaching interests are in microeconomics, industrial organization, game theory, and the industrial structure of healthcare, media, and Internet markets. Her work has been sponsored by the National Science Foundation and other government agencies. It has been published in economics and management journals such as Econometrica, Review of Economic Studies, Journal of Economic Theory, Bell (Rand) Journal of Economics, Information Systems Research, Journal of Economics and Management Strategy, Journal of Business, Management Science, Marketing Science, and Production and Operations Management. She serves on the editorial boards of a variety of economics and management journals.

Research Interest Areas

Managerial Economics, Applied Game Theory, and Industrial Organization


“The Role of User Privacy Concerns in Shaping Competition in Online Advertising Markets,” with Ronen Gal-Or and Nabita Penmetsa, Information Systems Research, Forthcoming.

“Provision of Optional versus Standard Product Features in Competition,” with Subramanian Balachander, Tansev Geylani, and Alex Kim. Journal of Marketing, Forthcoming.

“Dynamic Pricing of New Services in Subscription Markets,” with Jerrold May and Nabita Penmetsa, Production and Operations Management, pp. 896-916, June 2015.  

“Opaque Distribution Channel for Competing Service Providers: Posted Price vs. Name-Your-Own- Price Mechanisms,” with Rachel Chen and Paolo Roma, Operations Research, pp. 733-750, July-August 2014.

“A Decade of Editing the European Economic Review,” with Zvi Eckstein, Thorvaldur Gylfason, Jurgen Von Hagen, and Gerard Pfann, in Secrets of Economics Editors pp. 33-44, 2014, edited by Michael Szenberg ans Lall Ramrattan, The MIT Press.

“Game and Information Theory in Modern Managerial Economics,“ in Oxford Handbook of Managerial Economics, pp. 129-154, 2013, edited by William Shughart II and Christopher Thomas, Oxford University Press. 

“User Generated Content in News Media,” with Tansev Geylani and Tuba Pinar Yildirim, Management Science, pp. 2655-2666, December 2013.   

"The Impact of Advertising on Media Bias," with Tansev Geylani and Tuba Pinar Yildirim, Journal of Marketing Research, pp. 92-99, 2012.

"When Should a Firm Expand Its Business? The Signaling Implications of Business Expansion," with Ana Espinola-Arredondo and Felix Munoz-Garcia, International Journal of Industrial Organization, pp. 729-745, 2011.

"Who Benefits from Bilateral Information Exchange in a Retail Channel?" with Anthony Dukes and Tansev Geylani, Economics Letters, 210-212, 2011.

"Compatibility and Proprietary Standards: The Impact of Conversion Technologies in IT-Markets with Networks Effects," with Zhechau Liu, Chris Kemerer, and Michael Smith, Information Systems Research, pp. 188-207, 2011.

"Pricing Practices of Resellers in the Airline Industry: Posted Price vs. Name-Your-Own-Price Models," Journal of Economics and Management Strategy, pp. 43-82, 2011.

"Bundling Strategies when Products are Vertically Differentiated and Capacities are Limited," with Mihai Banciu and Prakash Mirchandani, Management Science, pp. 2207-2223, 2010.

"The Name-Your-own-Price Channel in the Travel Industry: An Analytical Exploration" with Tuo Wang and Rabikar Chatterjee, Management Science, pp. 968-979, 2009.

"Quantity Discounts in Differentiated Consumer Product Markets," with Rama Subramaniam, Marketing Science, pp. 180-192, 2009.

"Information Sharing in a Channel with Partially Informed Retailers," with Tansev Geylani and Anthony Dukes, Marketing Science, pp. 642-658, 2008.

"Optimal Information Revelation in Procurement Schemes," with Mordechai Gal-Or and Anthony Dukes, Rand Journal of Economics, pp. 400-418, 2007.

"Targeted Advertising Strategies on Television," with Mordechai Gal-Or, Jerrold May, and William Spangler, Management Science, pp. 713-725, 2006.

"Channel Bargaining with Retailer Asymmetry," with Anthony Dukes and Kannan Srinivasan, Journal of Marketing Research, pp. 84-97, 2006.

"On the Profitability of Media Mergers," with Anthony Dukes, Journal of Business, pp. 489-525, 2006.

"The Economic Incentives for Sharing Security Information," with Anindya Ghose, Information Systems Research, pp. 186-208, 2005.

"Customized Advertising on Television," with Mordechai Gal-Or, Marketing Science, pp. 241-253, 2005.

"Evaluating the Profitability of Product Bundling in the Context of Negotiations," Journal of Business, pp. 639-673, 2004.

"Minimum Differentiation in Commercial Media Markets," with Anthony Dukes, Journal of Economics and Management Strategy, pp. 291-325, 2003.

"Negotiations and Exclusivity Contracts for Advertising," with Anthony Dukes, Marketing Science, pp. 222-245, 2003.

"First Mover Disadvantages with Private Information," Review of Economic Studies, pp. 279-292, 1987.

"Information Sharing in Oligopoly," Econometrica, pp.329-343, 1985.

"First Mover and Second Mover Advantages," International Economic Review, pp. 649-653, 1985.

Working Papers

“Reward-Based Crowdfunding Campaigns: Informational Value and Access to Venture Capital,” with Rachel Chen and Paolo Roma, 2016. 

“Audit Quality Improvements on the Path to Becoming an Industry Specialist: Theory and Evidence,” with Ronen Gal-Or, 2016. 

“Crowdfunding as a Vehicle for Raising Capital and for Price Discrimination,” with Mark Bender and Tansev Geylani, 2016.

“Equity Crowdfunding Platforms as Matchmakers,“ with Ronen Gal-Or and Nabita Penmetsa, 2016.

“Attracting Artists to Music streaming Platforms,” with Mark Bender and Tansev Geylani, 2016. 

“Peer-to-Peer Sharing in the Lodging Market: Modelling the Strategic Interaction between Airbnb and a Traditional Hotel, and Evaluating Implication for Social Welfare and Profitability,” with Ronen Gal-Or, 2017.

Awards and Honors

1989 University of Pittsburgh President's Distinguished Research Award

Fellow of the International Journal of Industrial Organization

National Science Foundation Awards, 1985-87, 1990-92, 1994-96, 1999-2001

Agency for Health Care Policy and Research Award, 1994-95

Katz School Excellence in Teaching Award 2001, 2010.

Katz School Excellence in Research Award 2006-7, 2013-14, 2014-15. 

External Service and Assignments

Editor, European Economic Review 2002-2012

Coeditor, Journal of Economics and Management Strategy

Senior Editor, Production and Operations Management

Past Associate Editor, International Journal of Industrial Organization, Journal of Industrial Economics, Marketing Science, Review of Accounting Studies

National Science Foundation Economics Panel, 1999-2001.

Personal Interests

Folk dancing, travel, theater, and movies.