Yue Wu

Assistant Professor of Business Administration


Marketing and Business Economics
119A Mervis Hall
Curriculum Vitae: 


PhD in Management (Specialization: Marketing) - INSEAD (Singapore/France), 2016

MSc in Operations Management - Singapore Management University (Singapore), 2011

BEng in Computer Science and Techonology, YAO Class - Tsinghua University (China), 2009


Yue Wu’s primary research interests involve e-commerce, social responsibility, competitive strategy, information asymmetry etc. Using game theoretical models as his main research method, he seeks to explain marketing phenomena and understand the underlying economic rationale of each party, in an effort to provide both descriptive and normative insights to firms and policymakers. His research is not confined to the theoretical modeling approach, as he often utilizes empirical methods to explore and answer interesting questions. Yue’s teaching interests include Marketing Management, Marketing Model, and Digital & Social Media Marketing.

Recent Publications

Yun Fong Lim, Yunzeng Wang, Yue Wu. 2015. “Consignment Contracts with Revenue Sharing for a Capacitated Retailer and Multiple Manufacturers”. Manufacturing & Service Operations Management 17(4) pp. 527-537.

Yun Fong Lim, Yue Wu. 2014. “Cellular Bucket Brigades on U-Lines with DiscreteWork Stations”. Production & Operations Management 23(7) pp. 1113-1128.