Business Analytics Certificate

The rise of the Internet, multimedia, and social media is invigorating data growth at an exponential speed, and business analytics is the next frontier for innovation, competition, and productivity. Managers who can make sense of and grasp the implications of data through business analytics will improve firm’s competitiveness, underpinning new waves of productivity growth and consumer surplus. The Business Analytics Certificate enhances students analytical skills in dealing with the complexities and possibilities of big data in the business and organizational context.

The Katz Business Analytics certificate program will provide our students with quantitative skills to collect and evaluate data and then apply qualitative skills to communicate the findings. Through the program they will learn and apply skills in:

  • Data Acquisition: acquiring, transforming, cleaning, and integrating data from internal and external sources
  • Exploring, Predicting, and Optimizing: converting data into a powerful and predictive strategic asset to make better decisions and drive better results
  • Communicating: communicate findings and implement recommendations

Credit Requirements

10.5 Credits

Required: 6 credits

  • Data Mining; 3 credits, BQOM 2578
  • Competitive Intelligence; 1.5 credits, BSEO 2525
  • Advanced Decision Technologies; 1.5 credits, BQOM 2512

Electives: 4.5 credits from the following:

  • Digital and Social Media Analytics; 1.5 credits, BMKT 2551
  • Shopper Marketing; 3 credits, BMKT 2544
  • Simulation; 1.5 credits, BQOM 2017
  • Process Engineering; 1.5 credits, BQOM 2523
  • Forecasting; 1.5 credits, BQOM 2537
  • Revenue Management & Pricing Analytics; 1.5 credits, BQOM 2511

Career Opportunities

McKinsey predicts that by 2018, there will be a shortage of 1.5 million analysts/managers who can make data-driven decisions. This immediate need for professionals versed in data analytics is fueled by the explosion of data generated online. Data ranges from social networks and mobile devices to real-time sensors and purchase transactions, and the pace of data generation doubles every three years. Currently, salaries in Business Analytics range from $65,000 to $160,000.

Sample Job Titles:

  • Risk analyst
  • Credit card Customer behavior Analyst
  • Advanced Analytics Managing Consultants
  • Marketing / Campaign Management Strategy Consultants
  • Senior Data Modelers
  • Senior Managing Analytics Consultants
  • Strategy Managing Consultants
  • Healthcare Analyst
  • Technical Project Managers
  • Business Intelligence and Performance Management: Project Managers
  • Content Analytics Lead Consultants
  • Business Analytics and Optimization
  • Business Intelligence and Performance Management Consultants
  • Advanced Analytics and Optimization Consultants
  • Social media networks Analyst
  • Enterprise Content Management Consultants


Faculty Contact

Professor of Business Administration, Business Analytics and Operations
Office: 278A Mervis Hall
Phone: 412-648-1549