Marketing Curricular Track

Course BUSINESS DEVELOPMENT & SALES CONSUMER INSIGHTS BRAND & PRODUCT MANAGEMENT DIGITAL & SOCIAL MEDIA MARKETING
BMKT 2409 Marketing Management (core) Required Required Required Required
BMKT 2509 Marketing Planning and Strategy  
BMKT 2513 Consumer Behavior I
BMKT 2514 Consumer Behavior II    ✓
BMKT 2515 Marketing and Social Media Strategy    ✓ ✓*
BMKT 2522 Sales Management  ✓  
BMKT 2526 Product Development and Management  
BMKT 2528 Advertising    ✓  
BMKT 2530 Services Marketing: Strategies and Tactics
   ✓  
BMKT 2531 Marketing Research    ✓  
BMKT 2532 Pricing Strategies and Tactics
  ✓ 
BMKT 2533 Business-to-Business Marketing  ✓  
BMKT 2544 Shopper Marketing
 
BMKT 2551 Digital and Social Media Analytics    ✓ ✓*
BMKT 2569 Brand Management  
BMKT 2033 International Marketing      
BIND 2400 Consulting Field Project  ✓  ✓  ✓  ✓
BQOM 2578 Data Mining    
BMIS 2678 Electronic Commerce      
BSEO 2511 Management of Strategic Alliances I      
BSEO 2525 Competitive Intelligence      
BSEO 2531 Entrepreneurship and New Venture Initiation      
BSEO 2553 Strategic Management of Acquisition and Divestment      
BOAH 2532 Negotiations, Teamwork, and Change      

Note: The check mark (✓) in a particular cell indicates that the particular course is “recommended” (i.e., not required) for the corresponding track. The asterisk under the Digital Marketing track identifies the two electives that are substantively the closest to the topic.