Reimagining the Future of Media and Branding in a Technology-Enabled World

JANUARY 24, 2020
2 P.M. - 6 P.M.
ALUMNI HALL, CONNOLLY BALLROOM [FIRST FLOOR]
4227 FIFTH AVENUE, PITTSBURGH, PA 15260

Panel Discussion on Reimagining the Future of Media and Brands in a Technology-Enabled World, Followed by a Networking Reception 

As technology advances, the world of media and marketing is transforming at a rapid pace. Streaming services and other new media developments are displacing old forms of viewing content, such as traditional television. The advertising landscape is shifting as subscription-based video-on-demand continues to grow. Additionally, new developments in Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), and smart devices are posing new challenges and opportunities for media
and marketing.

In collaboration with the University of Pittsburgh Joseph M. Katz Graduate School of Business Center for Branding and the Katz Marketing Club, this event aims to provide creative opportunities for students to reimagine the future of media and branding in a technology-enabled world alongside leading marketing professionals. Download the flyer.

SPEAKERS:
Mitchell Gubin | Vice President - Entertainment Brand Solutions | Disney Advertising Sales
Anne Rivers | Executive Vice President of Strategy | Young & Rubicam Advertising
Andy Mecs | Vice President of Marketing & Innovation | StarKist Co.
James Restivo | Director of Client Development | AC Nielsen
Rick Gardinier | Partner & Chief Digital Officer | BRUNNER
Sarah Abboud | Communications Manager | Uber Advanced Technologies Group

REGISTER NOW

Agenda:
2 - 4 PM | PANEL DISCUSSION, featuring marketing professionals from AC Nielsen, Brunner, Disney, Hulu, StarKist, Uber, and Young and Rubicam Advertising (Y & R) will examine the changing world of media and its implication for branding and marketing. Participants include invited alumni, faculty, marketing professionals, graduate business students, and undergraduate marketing students.

4 - 6 PM | A RECEPTION will be held at the conclusion of the conference for participating alumni, students, and friends.

Dress Code:
Formal or Business Casual 

Date:
Friday, January 24, 2020
2 PM - 6 PM

Location:
Alumni Hall, Connolly Ballroom (First Floor)
4227 Fifth Avenue, Pittsburgh, PA 15260

Parking Information:
Street Parking is available (but usually limited)

Soldiers and Sailors Garage - located on Fifth Avenue, aross from the William Pitt Union
(Garage Height 6'2")

Monday through Friday 6 a.m.–Midnight
Saturday and Sunday 8 a.m.–Midnight

0-1 hour $4.00
1-2 hours $5.00
2-4 hours $7.00
4-6 hours $8.00
6-8 hours $10.00
8-10 hours $12.00
10 hours-close $14.00
Night Rate (after 4 p.m.) $5.00
Weekend/Holiday Rate $5.00
Special Event Rate $10.00

For more information, visit: https://www.pts.pitt.edu/parking/visitor.html
View Campus Map 

Pricing & Registration:
$150 for executives
$90 for other non-Katz Pitt students and Pitt Staff/Employees, as well as members of Institute for Entrepreneurial Excellence 
Free for currently enrolled students of the University of Pittsburgh’s Katz Graduate School of Business/College of Business Administration students & Katz / Pitt Business faculty (please indicate Pitt email)

Refund Policy:
Registration fees will be refunded in FULL if cancellation is at least a week before (January 17th at midnight), and 50% refund if cancellation is three days before (January 21st at midnight). No refund for cancellations made after January 21.

For questions regarding the event, contact Professor Vanitha Swaminathan at vanitha@katz.pitt.edu or
Mauro Galus at MFG20@pitt.edu.