The American Marketing Association’s 2022-23 awards include J. Jeffrey Inman, associate dean for Research and Faculty and Albert Wesley Frey Chair in Marketing, as a recipient of the Lifetime Achievement Award for the Consumer Behavior Special Interest Group. This...
https://vimeo.com/781815495 Happy New Year! Who made 2022 a remarkable year for the University of Pittsburgh’s College of Business Administration and Joseph M. Katz Graduate School of Business? See them in this 90-second video above. Innovators: Graduate students...
This paper by Assistant Professor Priyanga Gunarathne and others provides the first large-scale evidence of business-to-customer racial bias (B2C bias) on a digital platform, on which the perpetrators are individual employees who act on behalf of a company and the victims are customers.
Assistant Professor Michael Hamilton and other researchers, motivated by the disproportionate impact of the COVID-19 pandemic on Black-owned businesses, began working with community organizations to try and identify ways the students could support Black-owned businesses in the Pittsburgh area.
This research by Associate Dean Jeffrey Inman and others found that leading with the bad news first (the restriction) followed by the good news (the discount) is consistent with consumer news order preferences and changes perceptions of the deal.
This study by Assistant Professor Mark Ma and another researcher examined if the Paradise Papers’ exposure of financial secrecy in tax havens significantly affects and predicts future cryptocurrency trading since Bitcoin transactions are not regulated.
Peggy Liu, the Ben L. Fryrear Chair in Marketing and associate professor of Business Administration for Pitt’s Joseph M. Katz Graduate School of Business, has been awarded the prestigious 2022 Early Career Award for Distinguished Contributions to Consumer Research by...
Executive MBA programs (EMBA) have existed since 1943, yet people still wonder how this degree is different from a traditional MBA. U.S. News & World Report explains the differences, “Unlike the traditional full-time Master of Business...
University of Pittsburgh students will support the adoption of robotics and autonomous technology by regional companies through a collaboration between the Joseph M. Katz Graduate School of Business and Catalyst Connection. The Small and Medium Enterprises (SME)...
The College of Business Administration at the University of Pittsburgh is ranked No. 34 overall and No. 23 among public universities in U.S. News & World Report’s 2022-23 Undergraduate Business Program Ranking. The Pitt program rose 15 spots in the overall ranking...
