Peggy Liu, the Ben L. Fryrear Chair in Marketing and an associate professor of business administration, is a recipient of the Chancellor’s Distinguished Research Award.
Faculty Research
Return to Office Mandates Don’t Improve Employee or Company Performance
While many firms are sticking to the working from home mode, a lot of others have implemented or are considering return-to-office mandates.
Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves
There is increasing interest in nudging parents to make healthier meal choices for children. However, ironically, after making a healthy meal choice for their children, parents then choose an unhealthier meal for themselves to eat.
The Downside of Proactive Skill-Building at Work
R. David Lebel, Associate Professor of Business Administration and Ben L. Fryrear Faculty Fellow, Katz Graduate School of Business Key Findings: Fear of financial insecurity during the pandemic led U.S. workers to engage in proactive skill-building to safeguard their...
Can Consumers Accurately Estimate Calories? How Portion Size and Food Types Influence Calorie Counting
Peggy Liu, Ben L. Fryrear Chair in Marketing and Associate Professor of Business Administration, Katz Graduate School of Business Context: This project examines two common ways consumers think about calorie information and its implications for their food choices. The...
Racial Bias in Customer Service on Twitter (now X)
This paper by Assistant Professor Priyanga Gunarathne and others provides the first large-scale evidence of business-to-customer racial bias (B2C bias) on a digital platform, on which the perpetrators are individual employees who act on behalf of a company and the victims are customers.
Researchers Connect College Students with Black-Owned Businesses
Assistant Professor Michael Hamilton and other researchers, motivated by the disproportionate impact of the COVID-19 pandemic on Black-owned businesses, began working with community organizations to try and identify ways the students could support Black-owned businesses in the Pittsburgh area.
Have We Got a Deal for You: Do You Want the Good News or Bad News First?
This research by Associate Dean Jeffrey Inman and others found that leading with the bad news first (the restriction) followed by the good news (the discount) is consistent with consumer news order preferences and changes perceptions of the deal.
Is Cryptocurrency the New Haven for Tax Evaders? Exposé of Financial Secrecy in Tax Havens and Bitcoin Trading
This study by Assistant Professor Mark Ma and another researcher examined if the Paradise Papers’ exposure of financial secrecy in tax havens significantly affects and predicts future cryptocurrency trading since Bitcoin transactions are not regulated.
Researching the Pandemic’s Impact on the Workforce Receives Knowledge Challenge Grant
Faculty researchers from the University of Pittsburgh’s Joseph M. Katz Graduate School of Business, Carnegie Mellon University’s Tepper School of Business, and Washington University in St. Louis have been awarded a $250,000 grant from the Ewing Marion...
