Your brand is your most valuable asset.
The Center for Branding at the Joseph M. Katz Graduate School of Business is dedicated to being a world leader in the study of branding and digital marketing. The center aims to provide cutting-edge research insights to industry partners, while developing a deep talent pool of marketing professionals who excel in digital marketing.
Programs and Workshops
The center provides innovative programs and workshops to educate Katz MBA and MS students in the latest practices in digital branding. Focus areas include personal branding, branding using social media and social influencers, and use of big data/artificial intelligence to understand brand preferences and digital personalization.