Programs and Workshops

An important mission of the Center for Branding is to educate students at the University of Pittsburgh Joseph M. Katz Graduate School of Business on new digital methods and techniques. Competency in digital lead generation, website analytics, search engine optimization, and social media marketing are critical skill sets for tomorrow's marketing leaders.

The Center for Branding educates students in a variety of ways. These include infusing content into current courses, conducting weekend certificate programs, and creating experience-based learning projects with external organizations.

Upcoming Workshops

Facebook and Instagram Advertising
Amy Mrazek
September 14, 2019

Google Analytics
Rodd Pribik, Jordan Cardonick, Merkle Inc.
October 19, 2019
October 26, 2019

Panel Discussion and Case Competition: "Reimagining the Future of Media and Brands in a Technology-Enabled World"
January 24, 2020

Google Ads
Amy Mrazek
March 20, 2020
March 21, 2020

Managing Digital Transformation of Brands
Katie Begandy
March 28, 2020

Influencer Marketing
Cooper Munroe, CEO,
Details TBA


Recent Workshops

Google Ads and Facebook Advertising Workshop
Friday, January 18, 2019
Saturday, January 19, 2019

Adobe Experience Cloud Workshop
March 29, 2019


Sample Programs and Workshops

  • Google Ads and Facebook Ad Campaigns: Student teams will be asked to work with a small business and conduct an advertising campaign using Google Ads and will have a small budget at their disposal. 
  • Search Engine Optimization: Student teams may be asked to conduct SEO projects to help small businesses to optimize their websites. This will provide students with exposure to standard SEO tools such as Google Analytics.
  • Optimizing Digital Media Presence: A number of national and multinational companies have participated in class projects that require students to develop a marketing plan for their brand that leverages digital marketing methods. The projects are integrated into the MBA Marketing Management core class and the MBA Brand Management elective class.
  • Case Competitions: Case competitions for American Express and other organizations provide additional opportunities for students interested in applying digital marketing and branding expertise to problems faced by leading organizations.