The Center for Branding
Cutting-Edge Branding Research, Faculty, Education, and Partnerships
Your brand is your most valuable asset.
The Center for Branding at Pitt Business is dedicated to being a world leader in the study of branding and digital marketing. The center aims to provide cutting-edge research insights to industry partners, while developing a deep talent pool of marketing professionals who excel in digital marketing.
Forged Here encompasses a unique educational partnership between Pitt’s nationally renowned Cathy and John Pelusi Family Life Skills Program, the University of Pittsburgh’s Office of Innovation and Entrepreneurship and the Center for Branding at Pitt Business.
FORGED HERE ⛓️🔥
Our innovative Name, Image and Likeness (NIL) program will give Panthers the knowledge and resources necessary to maximize their brand and platform.
— Pitt Athletics (@Pitt_ATHLETICS) June 30, 2021
Learn more about the Center for Branding
The Center for Branding is committed to engaging in cutting-edge research, educating business leaders, partnering with industry, and collaborating with other academic partners both inside and outside of business schools, at the University of Pittsburgh and beyond.
Programs and Workshops
The center provides innovative programs and workshops to educate Pitt Business students in the latest practices in digital branding. Focus areas include personal branding, branding using social media and social influencers, and use of big data/artificial intelligence to understand brand preferences and digital personalization.
Research and Education
Find out how you can support the research, educational programs and workshops, and partnerships within the Center for Branding.