Center for Branding // Grants & Outreach

Grant-Funded and Cutting-Edge Research

A group of three Supply Chain Management students at a case competition

Forged Here

Forged Here encompasses a unique educational partnership between Pitt’s nationally renowned Cathy and John Pelusi Family Life Skills Program, the University of Pittsburgh’s Office of Innovation and Entrepreneurship and the Center for Branding at Pitt Business.

The Center for Branding is developing research as well as educational modules on the topic of Micro-Branding, which encompasses topics such as personal branding, athlete branding, and the like.

Learn more about the partnership between the Center for Branding and Pitt Athletics

Branding The On The Move Program

2021-22 Co-Investigator on PCORI Grant with School of Public Health, $ 200,000 Award to market and brand the On The Move Program to a larger audience

Background: Mobility is a critical component of independence for older adults. The PCORI funded On the Move (OTM) group exercise program showed improved mobility in older adults and was more effective than a standard exercise program for improving mobility. The present funding (in collaboration with colleagues in the School of Public Health and Rehabilitation Sciences) is meant to develop and implement a strategic plan to brand/market and disseminate the On the Move Program to community-based organizations in Southwestern, Pennsylvania. We base our approach on the PCORI Dissemination & Implementation framework, taking into consideration context, engagement, and evaluation.


Today, I seek out classes and opportunities (like the Super Analytics Challenge) to learn and grow in new areas. I feel empowered and proud in a way I wouldn’t have thought possible a few years ago.

Rebecca Farabaugh

MS '22

The main reason to choose Katz was because it offers a wide variety of courses. Coming from a different country (Mumbai, India) and education system, I was a little anxious, but the staff, faculty and students have been extremely welcoming and kind.

Anusha Kesavan

MS '21