Center for Branding // About Us
Advancing the Principles of Excellence in Brand Management
About the Center
The Center for Branding is committed to engaging in cutting-edge research, educating business leaders, partnering with industry, and collaborating with other academic partners both inside and outside of business schools, at the University of Pittsburgh, and beyond. The center provides innovative programs and workshops to educate our graduate and undergraduate students in the latest practices in digital branding. Focus areas include personal branding, branding using social media and social influencers, and the use of big data/artificial intelligence to understand brand preferences and digital personalization.