<< Return to Events

The Evolution of Brand Safety

Start Date

February 25, 2023 09:00 am

End Date

February 25, 2023 01:00 pm

Categories

Center for Branding

Event Organizer & Venue

Organizer Name

Terri Gregos Fitzgerald

Email Address

Venue Address

Mervis Hall Room 115

Phone Number

-

Share Event

The Evolution of Brand Safety

REGISTER HERE

This hybrid workshop provides an introduction to the emerging field of brand safety. Digital advertising has gone from being a novelty to being the dominant channel for reaching customers. The rise of the digital advertising channel, along with the proliferation of digital publishers facilitated by platforms that make self-publishing written, audio, and video content, has also led to a variety of unintended consequences. The field of brand safety has emerged as marketers, both large and small, look to ensure that their spending in the digital channel not only achieves their business goals but doesn’t harm their brand via any of these unintended consequences. Specific topics covered include: viewability, criminal activity, immediate agency, property agency, privacy, and media buying.

This workshop will be offered virtually or in person. There will be a virtual speaker as well as an in-person panel as part of this hybrid workshop. In-person participants will be able to stream the virtual portion of the workshop, and remote participants will be able to stream the in-person portion. See below for a list of the speakers and the times/location they will be presenting.

Speakers:

Neal Thurman – Co-Founder of the Brand Safety Institute and the Director of the Coalition for Better Ads
VIRTUAL – 9:00 a.m. to 11:00 a.m.
*Zoom link will be provided upon payment and registration.

Dennis Galletta – Director of Doctoral Programs and Professor of Business Administration at the University of Pittsburgh, highlighting his research on how brands and companies work to mitigate the negative impacts of information with a focus on fake news and emotions
IN-PERSON – Mervis Hall, Room 115 between 11:30 a.m. and 1:00 p.m.

Manmohan Aseri – Assistant Professor of Information Systems and Technology Management at the University of Pittsburgh, highlighting his research on Disinformation / Digital Ad Ecosystem and Algorithmic Placement
IN-PERSON – Mervis Hall, Room 115 between 11:30 a.m. and 1:00 p.m.

Sayan Gupta – Marketing Doctoral Student at University of Pittsburgh, highlighting his research on Polarization and Brand Crises in Social Media
IN-PERSON – Mervis Hall, Room 115 between 11:30 a.m. and 1:00 p.m.

Yu-Ru Lin – Associate Professor at School of Computing and Information, University of Pittsburgh, sharing how information is created and disseminated through socio-technical systems, and how such information exacerbates polarization and group biases in society
IN-PERSON – Mervis Hall, Room 115 between 11:30 a.m. and 1:00 p.m.

Pricing & Registration

$100 – Business Professionals

$75 – Non-Katz Pitt Students

$60 – Katz & CBA Students