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Google Ads Workshop 2022

Start Date

January 29, 2022 12:00 pm

End Date

January 30, 2022 03:00 pm

Categories

Center for Branding, Centers

Price

-

Event Organizer & Venue

Organizer Name

Center for Branding

Email Address

esismour@katz.pitt.edu

Event Website

https://bit.ly/30t7ipt

Venue Address

118E Mervis Hall

Phone Number

-

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Google Ads Workshop 2022

REGISTER NOW: https://pittbusiness.wufoo.com/forms/zds7qa90vn76g3/

Dates:

Saturday, January 29, 2022

  • Part 1: 10 AM – 12 PM (ET)
  • Lunch: 12 PM – 12:30 PM (ET)
  • Part 2: 12:30 PM – 3 PM (ET)

Sunday, January 30, 2022

  • Part 3: 10 AM – 12:00 PM (ET)
  • Lunch: 12 PM – 12:30 PM (ET)
  • Part 4 + Exam: 12:30 PM – 3 PM (ET)

*Attendees are required to attend both days and all 4 parts.

Description:

Google Ads is the leading online advertising platform that allows marketers to promote ads on search engine results pages. Through this workshop, you’ll learn how to run successful paid search campaigns and cover the necessary material to pass the search certification exam. Please note, the online exam will be taken at the end of this workshop. This class is ideal for digital or traditional marketers looking to learn new skills, managers who want to understand Google Ads instead of outsourcing to an agency, and Founders/CEOs of startups who are looking for profitable ways to boost conversions.

Takeaways:

  • Learn how to build successful paid search campaigns for user acquisition, e-commerce, and lead generation.
  • Discover how to optimize spending and targeting so you are reaching the right audience.
  • Find out the most important strategies to maximize conversions and ROI.
  • Learn everything you need to know to pass the Google Search Certification Exam and complete the exam in the workshop.

Speaker Bio:

Amy Mrazek earned her MBA from the University of Pittsburgh Katz Graduate School of Business and her BS in Business Administration from Duquesne University. She holds certifications in Google Ads, Microsoft Ads, and Google Analytics.

Amy is currently the Vice President of Marketing at Patron Technology, the leading event technology company that provides ticketing, experiential marketing, and mobile apps to thousands of events around the world. She’s responsible for the marketing strategy of nine brands under Patron Technology in the US, Canada, and Australia. Amy, whose prior experience includes managing digital campaigns for a portfolio of Fortune 500 companies, fosters a passion for marketing that extends beyond the office. She serves as a marketing mentor at AlphaLab, a nationally ranked software accelerator program, and is an instructor for digital marketing workshops at the University of Pittsburgh.

Pricing:

  • $300 – Business Professionals
  • $200 – Non-Katz Pitt attendees
  • $100 – Katz attendees

REGISTER NOW: https://pittbusiness.wufoo.com/forms/zds7qa90vn76g3/