Data is everywhere in today’s digitally connected world. But for organizations to use it effectively, it must be collected, maintained, and analyzed. Customer website interactions are a key source of data. Information on site visits, revenue collection, order processing, and customer support are extremely valuable data points. In the right hands, the data can be used to optimize, refine, and build out sophisticated marketing programs and streamlined customer journeys.

During this two-day workshop, participants will learn how to leverage digital analytic platforms in the business world, including setting up an account, tracking key performance indicators, and developing reports. The course was designed using the Google Analytics curriculum and features real business examples.

At the end of the course, participants should be prepared to take the Analytics Fundamentals exam, where they can receive a certification of completion, as well as be able to provide value to their current/future employers by leveraging website data.

Session 1: October 14, 2023

Session 2: October 21, 2023

More details coming soon!