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The Power of Working with Micro-Influencers

Start Date

April 05, 2024 09:00 am

End Date

April 05, 2024 05:00 pm

Categories

Center for Branding, Centers

Event Organizer & Venue

Organizer Name

Center for Branding

Email Address

-

Venue Address

104 Mervis Hall

Phone Number

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The Power of Working with Micro-Influencers

Influencer culture has taken over social media in recent years. Thanks to the internet connecting us with people we share interests with, influencers have grown in number and size. Are you busy juggling your career and looking to create a healthy workout routine? There’s an influencer for that. Are you a tired parent looking to laugh with other tired parents? There’s an influencer for that.

A micro-influencer has a social media presence that is larger than the average person, but smaller than a celebrity. There are influencers on nearly all social media platforms – TikTok, Instagram, Facebook, LinkedIn – tailoring their content to the niche audience they’ve created.

At the Pitt Business Center for Branding, we want to help you compete in this new sphere. Through our Micro-Influencer Workshop, experts and researchers will teach you both how to find the right influencer for your needs and how to build a campaign with them. Creatives in the industry will host a panel telling attendees how best to work with them.

New for 2024, participants have the opportunity to pursue a Micro-Influencer certification, produced by the University of Pittsburgh Katz Graduate School of Business.

Working with an influencer can take you and your brand to new heights. Join us for this one-of-a-kind session!

Schedule of Events:

Morning Session (90 minutes)
What it takes to become a successful Micro-Influencer


Julie Kirsch, Moderator

Merkle

Valerie Berryman

@berryintheburgh

Kelly Brennan

@kelly@brennan_412

Anna Hinkle

@Anna__hinkle

Sydney Carver Snyder

@SummerWind41490

Midday Session (60 minutes)

How Micro-Influencers Have Changed Marketing and Branding

Vanitha Swaminathan

Thomas Marshall Professor of Marketing and Center for Branding Director at Pitt Business

Moderator

Xian Gu

Assistant Professor

Indiana University

Reto Hofstetter

Professor of Marketing at the Faculty of Economics and Management

University of Lucerne

Trashant Rajaram

Assistant Professor of Marketing

Western University

Afternoon Session (90 minutes) – How to find and successfully work with an influencer


Panelists:

Cooper Munroe

The Motherhood

Moderator

Sammi Cohen

Baby Bjorn

Michael Lambie

Creator IQ

Luke Klein

Aerie

Jessica Jones

Chicken of the Sea

Business Cases and Certification Exam (60 minutes)

The Center for Branding’s first certification is the Micro-Influencer certification. This is an exciting opportunity to add a new credential to your resume and a new tool to your toolkit. The certification pulls from Vanitha Swaminathan’s upcoming book on influencer marketing.