Discover the world of advertising
Produce real work for a real client
Create compelling “pitches”
National Institute for Social Media
The National Institute for Social Media (NISM) is dedicated to social media certification and education for professional social media practitioners. Their curriculum is designed by educators and leaders in digital marketing and communication to validate the core skills essential for success in the various vocations of social media. Not only does NISM offer exceptional education, but it’s also a lifelong community for professional development, continuing education, and sharing best practices.
This was a fantastic opportunity! The team at NISM was thrilled by the creativity, professionalism, and outcomes of the students in this program. They brought us fresh ideas and new perspectives. What a great learning opportunity, not only for the students but for our business.
Across 9 groups, students were tasked with researching every aspect of the National Institute for Social Media and producing their “pitch” – an advertising campaign that seeks to appeal to new audiences interested in social media strategist certification.
The “pitch” presentation includes a Hero ad (the strongest representation of an advertising concept), variations on the Hero ad theme across physical and digital formats, and other communication ideas.
Each group was asked to create a slide-based presentation and record their pitch for the NISM CEO and advisors. The video presentation was limited to 15 minutes and each member of the group had to speak at least once. This aspect of the final project put a premium on clear business communication, style, speed, and the optimal presentation of ideas. Students were asked to write a script for their presentations and rehearse before recording via Zoom.
What a person presents in their pitch – what they say, how they say it – can create a huge advantage when seeking to win a client, but oftentimes the work speaks for itself. Delivering potential clients a comprehensive “pitch” package helps them see how thoughtful, considerate, and strategic an agency can be. Thusly, students were required to produce a comprehensive “pitch” website that included a creative brief, a report, an advertising campaign, recorded pitch presentations, and selfie-shot progress updates. You can view their websites using the links below.
In the window to the right, you can watch each of the nine presentations.
Thank you so much!
Thank you so much!