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Katz Professor Peggy Liu Wins Emerging Scholar in Marketing and Society Award 
Professor Peggy Liu

Peggy Liu, Ben L. Fryrear Chair in Marketing and Associate Professor of Business Administration at the Joseph M. Katz Graduate School of Business, has received the Emerging Scholar in Marketing and Society Award from the American Marketing Association’s Marketing and Society Special Interest Group (AMA MASSIG). 

According to AMA MASSIG, “This award recognizes contributions to research advancing the study of Marketing and Society issues and [is] given annually to honor the contributions of a researcher in the earlier stages of his or academic career.” The recipient of this award is selected based on scholarly contributions to the marketing and society research area. Contribution criteria include “problem significance, innovation, methodological rigor, and potential to substantially advance our understanding of this area.”

The award was announced at the AMA Marketing and Public Policy Conference in Austin, Texas, on June 9-11, 2022.   

AMA MASSIG aims “to foster scholarly research on societal issues, to facilitate dissemination of scholarly research findings; to promote teaching of societal issues in marketing courses; and to facilitate interaction about societal issues among academic, business, and government sectors.”

This award is one of many honors and awards that Liu has recently received, including the Society for Consumer Psychology Early Career Award (2021), the Behavioral Science and Policy Association New Investigator Award (2021)Marketing Science Institute Young Scholar (2021), and Association for Psychological Science Rising Star (2022). She was also named one of Poets & Quants Top 50 Undergraduate Business School Professors (2020)