Lawrence Feick, Professor of Business Administration, is set to serve as the Interim Associate Dean of the College of Business Administration for the next two years, effective August 1, 2020.

“Professor Anthony Rodi, who served as Interim Associate Dean this past year, will return to teaching his full-time course load this fall,” says Arjang A. Assad, Henry E. Haller Jr. Dean. “I’m very grateful to Tony for stepping into this role and continuing our Pitt Business mission of taking students From the Classroom, To the City, To the World.”

Since joining the Pitt Business faculty in 1982, Larry has played a key role in the development of undergraduate initiatives, including the large-section Introduction to Marketing course and the Plus3 – Germany study abroad program.

He has served in a variety of University-level leadership roles since 2006—as the University’s Senior International Officer, as Vice Provost, and as the Interim President of the University of Pittsburgh at Bradford and the University of Pittsburgh at Titusville. Since December 2019, Larry has made pivotal contributions to our school in his role as the Interim Director of Executive Education at Pitt Business.

As an accomplished researcher in marketing, his writing has focused on consumer information search, international marketing, word-of-mouth influence, and the analysis of categorical data.

Larry has extensive experience in executive teaching and consulting, including work with COFCO Foods, Samsung Electronics, Audi, and Cheil Communications. He is the author of an international marketing simulation game and has developed and taught train-the-trainers program on the use of simulations, games, and case studies in teaching marketing.

“From the beginning, Pitt Business has benefited from superb leadership—Ed Palascak, Audrey Murrell, and this past year Tony Rodi,” says Feick. “Their leadership and the terrific faculty and staff have turned what was 30 years ago a brand new college into what is now an academic powerhouse. I am looking forward to working with the faculty and staff to continue to build an even stronger undergraduate program—one where our students make a difference and our alumni lead fulfilling lives of impact.”

To learn more about Larry Feick, visit his faculty profile or email him directly at