MS in Marketing Science and Business Analytics

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Specialized Master’s Degrees to Suit You

The STEM-designated Master of Science in Marketing Science and Business Analytics will prepare you for the future of marketing, offering a broad introduction to marketing alongside in-depth study of customer insights, research techniques, data analytics, digital marketing, and social media marketing. You’ll learn how to build effective marketing strategies based on data and the latest technological tools.

The Katz MS in Marketing Science and Business Analytics program requires at least three terms of study to complete the minimum 39.0 credits, including a 1.5 credit Experienced-Based Learning course. Students who begin full-time studies in August may complete within 17 months for December graduation. Part-time students may complete within three years.

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Curious about the courses you’ll take as a MS in Marketing Science and Business Analytics student? View courses and recommended electives.
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Professional Development

Here you’ll find information about workshops, clubs, and other opportunities to develop professionally as an MS in Marketing Science and Business Analytics student.


It gave me a strong spirit of entrepreneurship. I couldn’t wait to get out and apply my business knowledge to start and grow a business. It created a level of excitement I carry with me today.

John Heller Jr.

MBA '90

It was very clear to me that Katz was the perfect option for my education and future career. Great medical care strikes a balance between both business and medicine. My time at Katz allowed me to shadow and connect with UPMC doctors and get an inside look at the business side of medical startups.

Tom Cwalina

MBA '20