The Micro-credential in Accounting is designed to provide you with knowledge, skills, and abilities in the fundamentals of accounting. Students can choose from two different tracks: Financial Disclosures or Managerial Decision Tools. Both tracks require BACC 2401 Financial Accounting as a prerequisite. Substitutions for elective courses can be made upon approval of the Area Director.

Curriculum:

The Micro-credential in Finance is designed to provide you with knowledge, skills, and abilities in the fundamentals of finance. Students can choose from three different tracks: Corporate Finance, Corporate Valuation, or Investments & Trading. All three tracks require both BFIN 2409 Financial Management 1 and BFIN 2410 Financial Management 2 as a prerequisite. Substitutions for elective courses can be made upon approval of the Area Director.

Curriculum:

The Micro-credential in Data Programming is designed to provide you with knowledge, skills, and abilities in the fundamentals of data programming. Substitutions for elective courses can be made upon approval of the Area Director.

Curriculum:

• BMIS 2588 Database Management
• BMIS 2542 Data Programming Essentials with Python
• BMIS 2526 Advanced Data Programming with R

The Micro-credential in Innovation & Entrepreneurship is designed to provide you with knowledge, skills, and abilities to remain agile in an ever-changing business landscape. Substitutions for elective courses can be made upon approval of the Area Director.

Curriculum:

Required Courses:

• BSEO 2531 Entrepreneurship and New Venture Initiation
• BSPP 2111 Commercializing New Technologies

Electives Course Options (must choose at least 3 credits from the below)

• BSEO 2012 Social Entrepreneurship
• BSPP 2409 Strategic Management
• BOAH 2409 Organization Behavior: Leadership and Group Effectiveness
• BOAH 2532 Negotiations, Teamwork, and Change
• BINS 2024 Consulting Field Project

The Micro-credential in Leading People in Organizations is designed to provide you with knowledge, skills, and abilities to be an effective business leader. Substitutions for elective courses can be made upon approval of the Area Director.

Curriculum:

Required Courses:

• BOAH 2409 Organization Behavior: Leadership and Group Effectiveness
• BSPP 2409 Strategic Management
• BOAH 2528

Electives Course Options (must choose at least 6 credits from the below)

• BOAH 2421 Human Resources for Competitive Advantage
• BOAH 2517 Interpersonal Skills for Managers
• BOAH 2532 Negotiations, Teamwork, and Change
• BOAH 2537 Conflict Resolution in the Workplace
• BSPP 2112 Leading Organizations to Innovate Smarter
• BSEO 2538 Strategic Leadership

The Micro-Credential in Management Consulting offers students the opportunity to become familiar with the structure and workings of this industry, as well as the essential toolkit of a consultant. Substitutions for elective courses can be made upon approval of the Area Director.

Curriculum:

Required Courses (3 credits total):

• BSPP 2409 Strategic Management
• BSEO 2570 Fundamentals of the Management Consulting Process

Electives Course Options (must choose at least 6 credits from the below)

• BOAH 2532 Negotiations, Teamwork, and Change
• BSPP 2112 Leading Organizations to Innovate Smarter
• BSEO 2538 Strategic Leadership
• BSEO 2509 Business and Politics
• BSEO 2553 Strategic Management of Acquisitions and Divestments
• BENV 2115 Market Manipulations
• BSEO 2511 Management of Strategic Alliances

The Micro-credential in Management Science is designed to provide you with knowledge, skills, and abilities in evidence-based decision-making through management science. Students can choose from three different tracks: Business Analytics, Process & Quality Management, or Supply Chain Management. All three tracks require that students first take both BQOM 2401 Statistical Analysis and BQOM 2421 Decision Technologies and earn a B or better in order to pursue the micro-credential. Substitutions for elective courses can be made upon approval of the Area Director.

Curriculum:

The Micro-credential in Marketing Analytics is designed to provide you with knowledge, skills, and abilities in marketing analytics. Students will follow a defined track: Digital Marketing & Big Data Analytics. Successful completion of BMKT 2409 Marketing Management is required. Substitutions for elective courses can be made upon approval of the Area Director.

Curriculum:

Required Course (1.5 credits):

• BMKT 2409 Marketing Management

Electives Course Options (must choose at least 7.5 credits from the below)

• BMKT 2544 Shopper Analytics
• BMKT 2553 Social Media Strategy
• BMKT 2551 Digital and Social Media Analytics
• An additional 1.5 credits of BMKT **** coursework

The Micro-credential in Marketing Foundations is designed to provide you with knowledge, skills, and abilities in the foundations of marketing. Students will follow a defined track: Building Customer Relations. Successful completion of BMKT 2409 Marketing Management is required. Substitutions for elective courses can be made upon approval of the Area Director.

Curriculum:

Required Course (1.5 credits):

• BMKT 2409 Marketing Management

Electives Course Options (must choose at least 7.5 credits from the below)

• BMKT 2031 Marketing Research
• BMKT 2035 Consumer Behavior
• BMKT 2530 Services Marketing: Strategies and Tactics
• BMKT 2533 Business to Business

The Micro-credential in Marketing Strategy is designed to provide you with knowledge, skills, and abilities in the nuances of marketing strategy. Students will follow a defined track in Value Creation & Management. Successful completion of BMKT 2409 Marketing Management is required. Substitutions for elective courses can be made upon approval of the Area Director.

Curriculum:

Required Course (1.5 credits):

• BMKT 2409 Marketing Management

Electives Course Options (must choose at least 7.5 credits from the below)

• BMKT 2569 Brand Management
• BMKT 2526 Product Development and Management
• BMKT 2532 Pricing Strategies and Tactics
• BMKT 2528 Advertising

The Micro-Credential in Sustainable Business guides students on how companies manage their social (people), environmental (planet), and financial (profits) risks, obligations, and opportunities to positively impact both stakeholders and financial well-being. Those who have previously complete a Bachelor’s degree as well as current Pitt graduate students are eligible to apply.

Curriculum:

Required Courses (4.5 credits total):

• BSEO 2578 Sustainable Business Strategy
• BSP 2328 The Business of Humanity – Strategic Management

Elective Course Options (must choose 4.5 credits from the below list, or alternate coursework, including from other Pitt schools, with faculty program director approval):

• BENV 2115 Market Manipulations
• BSEO 2012 Social Entrepreneurship
• BSEO 2033 Managing the Natural Environment
• BSEO 2509 Business and Politics

The Micro-credential in Technology Management is designed to provide you with knowledge, skills, and abilities in the fundamentals of technology and information systems management. Students can choose from three different tracks: Digital Innovation, Project Management, and Information Systems Design. All three tracks require that students first take both BMIS 2409 Information Systems. Substitutions for elective courses can be made upon approval of the Area Director.

Curriculum: