Master of Science in Marketing Science

Master Marketing Data and Analytics

Businesses increasingly are relying on data to discover what motivates people to buy, and today’s employers are demanding more technical and analytical skills from their marketing teams.

Position yourself at the forefront of marketing science through a combination of foundational coursework and experience-based learning opportunities. Partner with businesses on real problems, and learn how to build effective strategies using data and technology. Be prepared for the future of marketing as you gain a broad introduction to marketing and in-depth study of customer insights, research techniques, data analytics, digital marketing, and social media marketing. Learn how to build effective marketing strategies based on data and the latest technological tools.

The Katz Master of Science in Marketing Science is a 30-credit master’s degree program you may complete in two terms of full-time study beginning in the fall (August) term. You may also pursue the degree part time starting in the fall, spring (January), or summer (May).

You’ll also have access to research opportunities and industry connections through the Katz Center for Branding, a leading research center for branding and digital marketing.

Learn More

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Curious about the courses you’ll take as an MS in Marketing Science student?
View courses and recommended electives.

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Professional Development

Here you’ll find information about workshops, clubs, and other opportunities to develop professionally as an MS in Marketing Science student.


I’ve been in marketing for almost 20 years. As I have grown in my career, my curiosity about quantitative research has grown. For the first time in my life, I wanted to dive into the math and science of marketing. 

Rebecca Farabaugh

MS '22

Katz Marketing and Business Analytics not only provides knowledge about marketing but the program also teaches us how to evaluate the efficiency of the marketing campaign using analytic tools. Also, our faculty are the best.

Hanruo Wang

Ms '22