The Katz MS in Marketing Science program requires at least two terms of study to complete the minimum 30 credits. Students who begin full-time studies in August may complete within nine months for April graduation. Part-time students may complete within two years.
Core Courses
| Course | Credits |
| BMKT 2031 Marketing Research | 3 |
| BECN 2401 Economic Analysis for Managerial Decision: Firms and Markets | 3 |
| BQOM 2401 Statistical Analysis: Uncertainty, Prediction, and Quality Improvement | 3 |
| BMKT 2544 Shopper Analytics | 3 |
| BMKT 2551 Digital and Social Media Analytics | 1.5 |
| BMKT 2409 Marketing Management | 1.5 |
| BMKT 2553 Social Media Strategy | 1.5 |
| Experiential Learning (EBL) Course | 1.5 |
Electives (7.5 credits)
You may choose an additional 7.5 credits of marketing coursework. Popular electives include:
| Course | Credits |
| BMKT 2526 Product Development and Management | 3 |
| BMKT 2532 Pricing Strategies and Tactics | 1.5 |
| BMKT 2569 Brand Management | 1.5 |
| BQOM 2546 Project Management Fundamentals and Analytics | 1.5 |
| BQOM 2557 Multivariate Data Analysis 1 | 1.5 |
| BQOM 2580 Business Analytics: Strategic Essentials | 1.5 |
| BIND 2024 Consulting Field Project | 3 |
| BMIS 2542 Introduction to Data Programming Essentials with Python | 3 |
| BMIS 2551 Project Management Concepts and Processes | 3 |
| BMKT 2035 Consumer Behavior | 3 |
| BMKT 2032 Applied Behavior Economics | 3 |
| BMKT 2530 Services Marketing | 1.5 |
| BQOM 2421 Decision Technologies | 1.5 |
| BQOM 2578 Data Mining | 3 |
| BMIS 2526 Data Programming with R | 3 |
| Internship for Credit (with approval) | 1.5 |
MS in Marketing Science and Business Analytics (STEM)
(40.5 credits)
| MS IN MARKETING SCIENCE CORE CURRICULUM, PLUS: | Credits |
| BQOM 2421 Decision Technologies | 1.5 |
| BQOM 2512 Advanced Decision Technologies | 1.5 |
| BQOM 2557 Multivariate Data Analysis | 1.5 |
| BQOM 2578 Data Mining | 3 |
| BMIS 2588 Database Management | 3 |
| BMIS 2542/2526 Programming Course (either Python or R) | 3 |
| ELECTIVE CURRICULUM | 4.5 |
For course descriptions, please see the Graduate Catalog.
STUDENT SPOTLIGHT
Thanks to Professor Jennifer Shang and my Katz education, I am now confident that I am BOTH a words and numbers person, which has opened up avenues in my life and career that I would never have found without Katz.
The best part of my Pitt Business experience was the relationships I made during my time as an MBA student at Katz. Many thanks to Dean Assad for enabling me to pursue my passions through the various electives, clubs, and workshops.
