MS in Marketing Science // Courses

Three alumni standing together displaying an award

The Katz MS in Marketing Science program requires at least two terms of study to complete the minimum 30 credits. Students who begin full-time studies in August may complete within nine months for April graduation. Part-time students may complete within two years.

Core Courses

BMKT 2031 Marketing Research 3
BECN 2401 Economic Analysis for Managerial Decision: Firms and Markets 3
BQOM 2401 Statistical Analysis: Uncertainty, Prediction, and Quality Improvement 3
BMKT 2544 Shopper Analytics 3
BMKT 2551 Digital and Social Media Analytics 1.5
BMKT 2409 Marketing Management 1.5
BMKT 2553 Social Media Strategy 1.5
Experiential Learning (EBL) Course 1.5

Electives (7.5 credits)

You may choose an additional 7.5 credits of marketing coursework. Popular electives include:

Course Credits
BMKT 2526 Product Development and Management 3
BMKT 2532 Pricing Strategies and Tactics 1.5
BMKT 2569 Brand Management 1.5
BQOM 2546 Project Management Fundamentals and Analytics 1.5
BQOM 2557 Multivariate Data Analysis 1 1.5
BQOM 2580 Business Analytics: Strategic Essentials 1.5
BIND 2024 Consulting Field Project 3
BMIS 2542 Introduction to Data Programming Essentials with Python 3
BMIS 2551 Project Management Concepts and Processes 3
BMKT 2035 Consumer Behavior 3
BMKT 2032 Applied Behavior Economics 3
BMKT 2530 Services Marketing 1.5
BQOM 2421 Decision Technologies 1.5
BQOM 2578 Data Mining 3
BMIS 2526 Data Programming with R 3
Internship for Credit (with approval) 1.5

For course descriptions, please see the Graduate Catalog.


Thanks to Professor Jennifer Shang and my Katz education, I am now confident that I am BOTH a words and numbers person, which has opened up avenues in my life and career that I would never have found without Katz.

Rebecca Farabaugh

MS '22

The best part of my Pitt Business experience was the relationships I made during my time as an MBA student at Katz. Many thanks to Dean Assad for enabling me to pursue my passions through the various electives, clubs, and workshops.

John Baldridge

MBA '19