MS in Marketing Science // Professional Development

A Professor lecturing in class

As a Katz MS in Marketing Science student, you’ll have access to workshops and programs in such areas as digital lead generation, website analytics, search engine optimization, and social media marketing, through the Pitt Business Center for Branding. Focus areas include personal branding, branding using social media and social influencers, and use of big data/artificial intelligence to understand brand preferences and digital personalization. 

Additional professional development and student club opportunities include:

MS students also have the opportunity to participate every year in Thrival, a local innovation summit, music festival, and interactive experience.


Project Management

Students looking to develop their project management skills may take advantage of the following opportunities:

  • Become a member of the Project Management Institute (PMI): PMI offers a student membership for $32 to those enrolled full time in a degree-granting program.
  • Join PMI Pittsburgh: The chapter hosts a wide variety of professional development and networking events throughout the year.
  • Participate in the CAPM/PMP Exam Prep Workshop, conducted every spring at Mervis Hall
  • If you’re a veteran or serve in the U.S. Military, your PMI certification exam—including the PMI-PBA—is covered by the GI Bill.


My time at Pitt Business has changed my life for the better, and I feel fully equipped to leave the classroom, venture into the city, and tackle the business world.

Campbell Niehaus

CBA '20

The scholarships were the difference between just dreaming and realizing my goals.

Kumar Vijayendra

MBA '20