Peggy Liu, Ben L. Fryrear Faculty Fellow and assistant professor of marketing at the Joseph M. Katz Graduate School of Business, has received the Behavioral Science and Policy Association (BSPA) 2021 New Investigator Award.

The award “recognizes an early‐career scholar who received his or her doctoral degree in the last five years whose body of work has advanced the rigorous application and development of behavioral/social science to policy and practice in public, private and/or nonprofit sectors.” The award was announced at BSPA’s virtual conference on May 7, 2021.  

BSPA is “a global community of public and private sector decision makers, behavioral science researchers, policy analysts, and practitioners with a bold mission to promote the application of rigorous behavioral science research that serve the public interest.” 

This award from BSPA is one of numerous honors and awards that Liu has recently received, including being named a Society for Consumer Psychology (SCP) 2021 Early Career Award Winner, a 2021 Marketing Science Institute (MSI) Young Scholar, and a Poets & Quants 2020 Top 50 Undergraduate Business Professors.

To learn more about Peggy Liu, please click here.