Tansev Geylani

  • Associate Professor of Business Administration


Tansev Geylani joined the Katz faculty in 2004. His research interests include pricing, distribution channels, retailing, product line strategies, information sharing, marketing and antitrust, media competition, and user-generated content. He was named Marketing Science Institute Young Scholar in 2009. Other awards he received include Management Science's Distinguished Service (2009, 2011, and 2013) and Meritorious Service awards (2012), the Katz Excellence in Research Award (2009), and the Katz Excellence in Teaching Award (2008). He currently serves on the Editorial Board of Marketing Science.


  • PhD in Industrial Administration (Marketing), Carnegie Mellon University, 2004
  • MS in Industrial Administration (Marketing), Carnegie Mellon University, 2002
  • MBA, Koç University, 1999
  • BS in Mechanical Engineering, M.E.T.U., 1997

Recent Publications

Balachander, S., Gal-Or, E., Geylani, T., Kim, A. “Provision of Optional versus Standard Product Features in Competition,” December 2016, forthcoming Journal of Marketing.

Dukes, A., Geylani, T., Liu, Y. (2014) “Dominant Retailers’ Incentives for Product Quality in Asymmetric Distribution Channels,” Marketing Letters, 25(1), 93-107.

Yildirim, T.P., Gal-Or, E., Geylani, T. (2013) "User-Generated Content and Bias in News Media," Management Science, 59(12), 2655-2666.

Gal-Or, E., Geylani, T., Yildirim, T. P. (2012) "The Impact of Advertising on Media Bias," Journal of Marketing Research, 49 (February) 92-99.

Dukes, A., Gal-Or, E., Geylani T. (2011) "Who Benefits from Bilateral Information Exchange in a Retail Channel," Economics Letters, 112 (August), 210-212.

Luchs, R., Geylani, T., Dukes, A., Srinivasan, K. (2010) "The End of the Robinson-Patman Act? Evidence from Legal Case Data," Management Science, 56(12), 2123-2133.

Dukes, A., Geylani, T., Srinivasan, K. (2009) "Strategic Assortment Reduction by a Dominant Retailer," Marketing Science, 28(2), 309-319.

Geylani, T., Inman, J. J., Ter Hofstede, F. (2008) "Image Reinforcement or Impairment: The Effects of Co-branding on Attribute Uncertainty," Marketing Science, 27(4), 730-744.

Gal-Or, E., Geylani, T., Dukes, A. (2008) "Information Sharing in a Channel with Partially Informed Retailers," Marketing Science, 27(4), 642-658.

Geylani, T., Dukes, A., Srinivasan, K. (2007) "Strategic Manufacturer Response to a Dominant Retailer," Marketing Science, 26(2), 164-178.

Recent Working Papers

“Should Retailers Keep Their Stores Well-Organized? Strategic Store Design in a Vertical Channel” with  J. Gu.

“Crowdfunding as a Vehicle for Raising Capital and for Price Discrimination” with M. Bender and E. Gal-Or.

"Daily Deal Websites in Markets with Asymmetric Information" with M. Bender and E. Gal-Or.

"The Impact of One -Stop Shopping on Competitive Store Brand Strategy" with K. Jerath and J. Zhang.

Academic Area

Marketing and Business Economics