Collaborative Research

Our collaboration frequently results in articles that are published in top journals. Some recent examples of published articles include the following: Note: PhD students are listed in bold type.

Gal-Or, Esther, and Qiaoni Shi. “Designing Entry Strategies for Subscription Platforms.” Management Science (2022).

Swaminathan, Vanitha, Sayan Gupta, Kevin Lane Keller, & Donald Lehmann. “Brand actions and financial consequences: a review of key findings and directions for future research.” Journal of the Academy of Marketing Sci (2022): 1-26.

Basu, Meheli & Vanitha Swaminathan. “Consuming in a crisis: pandemic consumption across consumer segments and implications for brands.” Journal of Product & Brand Management (2021).

Bender, Mark, Esther Gal-Or, & Tansev Geylani. “Attracting artists to music streaming platforms.” European Journal of Operational Research 290, no. 3 (2021): 1083-1097.

Christian Hughes, Swaminathan, Vanitha, & Gillian Brooks (2019),” Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns,” Journal of Marketing, 83 (5), 78-96.

Sciandra, Michael R., J. Jeffrey Inman & Andrew T. Stephen (2019), “Smart phones, Bad Calls? The Influence of Consumer Mobile Phone Use, Distraction, and Phone Dependence on Adherence to Shopping Plans.” Journal of the Academy of Marketing Science, 1-21.

Mark Bender, Esther Gal-Or, & Tansev Geylani (2019) “Crowdfunding as a Vehicle for Raising Capital and Price Discrimination,” Journal of Interactive Marketing, 46 (May), 1-19.

Kurt, Didem, J. Jeffrey Inman, & Francesca Gino (2018), “Religious shoppers spend less money.” Journal of Experimental Social Psychology 78, 116-124.

Newmeyer, Casey E., R. Venkatesh, Julie Ruth, & Rabikar Chatterjee (2018), “A Typology of Brand Alliances and Consumer Awareness of Brand Alliance Integration,” Marketing Letters, 29 (3), 275-289.

Nikolova, Hristina, Nicole Verrochi Coleman & Cait Lamberton (2017), “Stranger Danger: When are Dyads less Ethical then Individuals?” Journal of Consumer Research, 45 (1), 90-108.

Casey Newmeyer, Vanitha Swaminathan, & John Hulland (2016), “When Products and Brands Trade Hands: A Framework for Acquisition Success”, Journal of Marketing Theory and Practice, 24 (2), 129-146.

Hristina Dzhogleva & J. Jeffrey Inman (2015), “Healthy Choice: The Effect of Simplified POS Nutritional Information on Consumer Choice Behavior,” Journal of Marketing Research, 52 (December), 817-835.

Timothy J. Gilbride, J. Jeffrey Inman, & Karen M. Stilley (2015), “The Role of Within-Trip Dynamics In Unplanned Versus Planned Purchase Behavior,” Journal of Marketing, 79 (May), 57-73.

Christopher Groening, J. Jeffrey Inman, & William Ross (2015), “The Role of Carbon Emissions in Consumer Purchase Decisions,” International Journal of Environmental Policy and Decision Making, 1 (4), 261-296.

Felipe Thomaz & Vanitha Swaminathan (2015), “What Goes Around Comes Around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network Density,’ Journal of Marketing, 79 (5), 63-79.

Winterich, Karen Page, Vikas Mittal & Vanitha Swaminathan (2014), “Friends and Family: How In-Group-Focused Promotions can Increase Purchase,” Customer Needs and Solutions 1:333–344.

Swaminathan, Vanitha, Christopher Groening, Vikas Mittal & Felipe Thomaz (2014), “ Dual Emphasis and Financial Performance in Horizontal Mergers,” 17 (2), Journal of Service Research, 182-194.

Newmeyer, Casey E., R. Venkatesh, & Rabikar Chatterjee (2014), “Cobranding Arrangements and Partner Selection: A Conceptual Framework and Managerial Guidelines,” Journal of the Academy of Marketing Science, 42 (2), 103-118.

Tuba Pinar Yildirim, Esther Gal-Or & Tansev Geylani (2013) “User-Generated Content and Bias in News Media,” Management Science, 59 (12), 2655-2666.

Sara Loughran Dommer, Vanitha Swaminathan, & Rohini Ahluwalia (2013), “Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands”, Journal of Consumer Research

Didem Kurt & J. Jeffrey Inman (2013), “Mispredicting Others’ Valuations: Self-Other Difference in the Context of Endowment,” Journal of Consumer Research, 40 (June), 78-89.

Dommer, Sara Loughran & Vanitha Swaminathan (2013), “Explaining the Endowment Effect through Ownership: The Role of Identity, Gender, and Self-Threat”, Journal of Consumer Research, 39 (5), 1034-1050.

Esther Gal-Or, Tansev Geylani, & Tuba Pinar Yildirim (2012), “The Impact of Advertising on Media Bias,” Journal of Marketing Research, 49 (February), 92-99.

Maureen Morrin, J. Jeffrey Inman, Susan Broniarczyk, Gergana Nenkov, & Jonathan Reuter (2012), “Investing for Retirement: The Moderating Effects of Fund Assortment Size on the 1/n Heuristic,” J Marketing Research, 49, 537–550.

Didem Kurt, J. Jeffrey Inman, & Jennifer J. Argo (2011), “The Influence of Friends on Consumer Spending: The Role of Agency–Communion Orientation and Self-Monitoring,” Journal of Marketing Research, 48 (August), 741-754.

Ryan Luchs, Tansev Geylani, Anthony Dukes, & Kannan Srinivasan (2010), “The End of the Robinson-Patman Act? Evidence from Legal Case Data,” Management Science, 56(12), 2123-2133.

Karen M. Stilley, J. Jeffrey Inman, & Kirk L. Wakefield (2010), “Planning to Make Unplanned Purchases? The Role of Discretionary Budgets in In-Store Decision Making,” Journal of Consumer Research, 37, 264-278.

Karen M. Stilley, J. Jeffrey Inman, & Kirk L. Wakefield (2010), “Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior,” Journal of Marketing, 74 (May), 34-47.

Gergana Nenkov, J. Jeffrey Inman, John Hulland, & Maureen Morrin (2009), “The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases,” Journal of Marketing Research, 46 (December), 764-776.

Subramaniam, Ramanathan & R. Venkatesh (2009), “Optimal Bundling Strategies in Multi-Object Auctions of Complements or Substitutes,” Marketing Science, 28 (2), 264-273.

Wang, Tuo, R. Venkatesh, & Rabikar Chatterjee (2007), “Reservation Price as a Range: An Incentive Compatible Measurement Approach,” Journal of Marketing Research, 44 (May), 200-213.