Collaborative Research

Our collaboration frequently results in articles that are published in top journals. Some recent examples of published articles include the following: Note: PhD students are listed in bold type.

Christian Hughes, Swaminathan, Vanitha and Gillian Brooks (2019),” Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns,” Journal of Marketing, 83(5) 78-96

Newmeyer, Casey E., R. Venkatesh, Julie Ruth, and Rabikar Chatterjee (2018), “A Typology of Brand Alliances and Consumer Awareness of Brand Alliance Integration,” Marketing Letters, 29 (3), 275-289.

Hristina Dzhogleva and J. Jeffrey Inman (2015), “Healthy Choice: The Effect of Simplified POS Nutritional Information on Consumer Choice Behavior,” Journal of Marketing Research, 52 (December), 817-835.

Timothy J. Gilbride, J. Jeffrey Inman, and Karen M. Stilley (2015), “The Role of Within-Trip Dynamics In Unplanned Versus Planned Purchase Behavior,” Journal of Marketing, 79 (May), 57-73.

Christopher Groening, J. Jeffrey Inman, and William Ross (2015), “The Role of Carbon Emissions in Consumer Purchase Decisions,” International Journal of Environmental Policy and Decision Making, 1 (4), 261-296.

Swaminathan, Vanitha, Christopher Groening, Vikas Mittal and Felipe Thomaz (2014), “ Dual Emphasis and Financial Performance in Horizontal Mergers,” 17 (2), Journal of Service Research, 182-194.

Newmeyer, Casey E., R. Venkatesh, and Rabikar Chatterjee (2014), “Cobranding Arrangements and Partner Selection: A Conceptual Framework and Managerial Guidelines,” Journal of the Academy of Marketing Science, 42 (2), 103-118.

Didem Kurt and J. Jeffrey Inman (2013), “Mispredicting Others’ Valuations: Self-Other Difference in the Context of Endowment,” Journal of Consumer Research, 40 (June), 78-89.

Dommer, Sara Loughran and Vanitha Swaminathan (2013), “Explaining the Endowment Effect through Ownership: The Role of Identity, Gender, and Self-Threat,” Journal of Consumer Research, 39 (5), 1034-1050.

Ryan Luchs, Tansev Geylani, Anthony Dukes, Kannan Srinivasan (2010), “The End of the Robinson-Patman Act? Evidence from Legal Case Data,” Management Science, 56(12), 2123-2133.

Karen M. Stilley, J. Jeffrey Inman and Kirk L. Wakefield (2010), “Planning to Make Unplanned Purchases? The Role of Discretionary Budgets in In-Store Decision Making,” Journal of Consumer Research, 37, 264-278.

Karen M. Stilley, J. Jeffrey Inman, and Kirk L. Wakefield (2010), “Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior,” Journal of Marketing, 74 (May), 34-47.

Gergana Nenkov, J. Jeffrey Inman, John Hulland, Maureen Morrin (2009), “The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases,” Journal of Marketing Research, 46 (December), 764-776.

Subramaniam, Ramanathan and R. Venkatesh (2009), “Optimal Bundling Strategies in Multi-Object Auctions of Complements or Substitutes,” Marketing Science, 28 (2), 264-273.

Wang, Tuo, R. Venkatesh, and Rabikar Chatterjee (2007), “Reservation Price as a Range: An Incentive Compatible Measurement Approach,” Journal of Marketing Research, 44 (May), 200-213.

Nikolova, Hristina, Nicole Verrochi Coleman and Cait Lamberton (2017), “Stranger Danger: When and Why Consumer Dyads Behave Less Ethically Than Individuals,” Journal of Consumer Research.

Sciandra, Michael, Cait Lamberton and Rebecca Walker Reczek (2016), “The Wisdom of Some: Do we always need high consensus to shape consumer behavior?” Journal of Public Policy and Marketing.

Nikolova, Hristina Dzhogleva and Cait Lamberton (2016), “Men and the Middle: Examining Compromise Effects in Dyads,” Journal of Consumer Research, October.

Casey Newmeyer, Vanitha Swaminathan and John Hulland (2016), “When Products and Brands Trade Hands: A Framework for Acquisition Success”, Journal of Marketing Theory and Practice, 24 (2), 129-146.

Felipe Thomaz and Vanitha Swaminathan (2015), “What Goes Around Comes Around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network Density,’ Journal of Marketing, 79 (5), 63-79.

Winterich, Karen Page, Vikas Mittal and Vanitha Swaminathan (2014), “Friends and Family: How In-Group-Focused Promotions can Increase Purchase,” Customer Needs and Solutions 1:333–344.

Tuba Pinar Yildirim, Esther Gal-Or and Tansev Geylani (2013) “User-Generated Content and Bias in News Media,” Management Science

Sara Loughran Dommer, Vanitha Swaminathan, and Rohini Ahluwalia (2013), ” Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands,” Journal of Consumer Research

Thomaz, Felipe and Vanitha Swaminathan, “What Goes Around Comes Around: The Impact of Marketing Alliances on Firm Risk in Highly Embedded Networks” revising for second round review, Journal of Marketing.

Dzhogleva, Hristina and Cait Poynor Lamberton, “Should birds of a feather flock together? Understanding Self-Control Decisions in Dyads.” revising for second-round review, Journal of Consumer Research.

Dzhogleva, Hristina and Nicole Verrochi Coleman “Strategies to Cope with Social Identity Threats: Defending the “Self” without Sabotaging Self-Control” revising for resubmission to the Journal of Marketing Research.

Esther Gal-Or, Tansev Geylani, Tuba Pinar Yildirim (2012), “The Impact of Advertising on Media Bias,” Journal of Marketing Research, 49 (February), 92-99.

Maureen Morrin, J. Jeffrey Inman, Susan Broniarczyk, Gergana Nenkov, and Jonathan Reuter (2012), “Investing for Retirement: The Moderating Effects of Fund Assortment Size on the 1/n Heuristic,” Journal of Marketing Research, 49 (August), 537–550.

Didem Kurt, J. Jeffrey Inman, and Jennifer J. Argo (2011), “The Influence of Friends on Consumer Spending: The Role of Agency–Communion Orientation and Self-Monitoring,” Journal of Marketing Research, 48 (August), 741-754.

Other Faculty Publications:

Baskentli, Sara, Sankar Sen, Shuili Du, and C. B. Bhattacharya. “Consumer reactions to corporate social responsibility: The role of CSR domains,” Journal of Business Research 95 (2019): 502-513.

Sen, Sankar, and Chitra Bhanu Bhattacharya. “Does doing good always lead to doing better? Consumer reactions to corporate social responsibility,” Journal of marketing Research 38, no. 2 (2001): 225-243.

Faculty: Our faculty are leaders in the field.

CB Bhattacharya

• Thomson Reuters and Google Scholar citation
• Katz Teaching Excellence Award both for EMBA and MBA
• Editorial Board Member of JM, JAMS, IJRM, JPP&M, B&S

Esther Gal-Or

• Editor of European Economic Review
• Co-Editor of Journal of Economics and Management Strategy

Jeffrey Inman

• Editor-in-Chief, Journal of Consumer Research
• Katz Excellence in Research Award (2007, 2009, 2012-13, 2015)
• Associate Editor of Journal of Marketing Research and Journal of Marketing
• Past-President of Society for Consumer Psychology (SCP)
• Past-President of Association for Consumer Research (ACR)
• American Marketing Association Board Member
• Faculty fellow for AMA/Sheth Doctoral Consortium (2008-2019)

Peggy Liu

• Editorial Review Board Member of Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Psychology
• Society for Consumer Psychology Early Career Award (2021)
• Behavioral Science and Policy Association New Investigator Award (2021)
• Marketing Science Institute Young Scholar (2021)

Vanitha Swaminathan

• Area Editor, Journal of Marketing
• Member of Journal of Marketing Research Editorial Review Board
• Executive Committee, President (2018-2019), Past-President (2019-2020), American Marketing Association Academic Council
• AMA Doctoral Consortium Faculty (2018, 2019)
• Marketing Science Institute (MSI) Young Scholar (2003)

R. Venkatesh

• American Marketing Association ServSIG’s Best Services Paper Award (2010)
• Journal of Interactive Marketing Best Paper Award (2007)
• Previously on the Editorial Review Board of Journal of Marketing and International Journal of Research in Marketing  

Eugenia Wu

• Editorial Review Board, Journal of Consumer Research
• Katz Excellence in Teaching Award (2014, 2016, 2018)
• College of Business Administration Top Teaching Award (2016)
• Central Research and Development Fund grant recipient (2016, 2019)
• Dean’s Excellence in Service Award (2017)