Peggy Liu, Ben L. Fryrear Chair in Marketing and associate professor of Business Administration at the Joseph M. Katz Graduate School of Business and College of Business Administration, has received the 2023 Emerging Scholar in Retail and Pricing Award from the American Marketing Association’s Retail and Pricing Special Interest Group (AMA RAPSIG).
According to AMA RAPSIG, the award acknowledges emerging scholars who have developed outstanding research in retailing and/or pricing. Lui will be formally recognized at the AMA’s Summer Conference in San Francisco, California, on August 4-6, 2023.
In 2022, Liu received a different Emerging Scholar Award—the Emerging Scholar in Marketing and Society Award from the AMA’s Marketing and Society Special Interest Group (AMA MASSIG). The 2022 award was in recognition of her research in the areas of marketing and society. Liu is the first professor to win two different Emerging Scholar awards from different AMA Special Interest Groups.
Recent Recognition
These awards are among many prestigious honors that Liu has recently received, including the Association for Consumer Research Early Career Award (2022), the Society for Consumer Psychology Early Career Award (2021), the Behavioral Science and Policy Association New Investigator Award (2021), Marketing Science Institute Young Scholar (2021), and Association for Psychological Science Rising Star (2022). She was also named one of Poets & Quants Top 50 Undergraduate Business School Professors (2020).
