J. Jeffrey Inman
Associate Dean for Research and Faculty and Albert Wesley Frey Chair in Marketing


372M Mervis Hall


Jeff Inman is the Albert Wesley Frey Professor of Marketing and Associate Dean of Research and Faculty at the Katz Graduate School of Business at the University of Pittsburgh. He is past Editor-in-Chief of the Journal of Consumer Research. He was also -President of the Society for Consumer Psychology and the Association for Consumer Research. His research focuses on consumer-relevant issues such as factors that increase healthy eating, in-store choice, and the influence of technology on consumer behavior. He has published over 70 journal articles across a variety of journals, including the Journal of Consumer Research, the Journal of Marketing ResearchMarketing Science, and the Journal of Marketing. He has won the MSI/H. Paul Root, which is awarded to a Journal of Marketing article based on its contribution to the advancement of the practice of marketing.

Courses Recently Taught

  • BMKT 2411 Marketing Management
  • BMKT 2538 Category Management
  • BMKT 2546 Data-Based Marketing Insights

Recent Publications

Dirk Hovy, Shiri Melumad, and J. Jeffrey Inman (2021), “Wordify: A Tool for Discovering and Differentiating Consumer Vocabularies,” Journal of Consumer Research, 48 (October), 394-414.

Mary D. Schiff, Dara D. Mendez, Tiffany L. Gary-Webb, J. Jeffrey Inman, and Anthony Fabio (2021), “A Decade of Drinking: Temporal Trends in Apparent Household Beer Intake and Standard Drink Consumption in the United States,” Substance Use and Misuse, 56 (9), 1363-1373.

Margaret Campbell, J. Jeffrey Inman, Amna Kirmani, and Linda L. Price (2020), “In Times of Trouble: A Framework for Understanding Consumers’ Responses to Threats,” Journal of Consumer Research, 47 (October), 311-326.

Ashley Otto, Brennan Davis, Kirk Wakefield, Joshua Clarkson, and J. Jeffrey Inman, “Consumer Strategies to Improve the Efficacy of Posted Calorie Information: How Provincial Norms Nudge Consumers to Healthier Consumption”, Journal of Consumer Affairs, 54 (Spring), 311-341.

Michael R. Sciandra, J. Jeffrey Inman, and Andrew Stephen, “Digital Distraction: The Impact of In-store Mobile Technology Use on Decision Making,” conditionally accepted at Journal of the Academy of Marketing Science.

Shiri Melumad, J. Jeffrey Inman, and Michel T. Pham, “The Distinct Psychology of Smartphone Use: Smartphone-Generated Content as Emotional Expression,” Journal of Marketing Research, 56 (April), 259-275.

Leonard Lee, Jeffrey Inman, Jennifer J. Argo, Tim Böttger, Utpal Dholakia, Timothy Gilbride, Koert van Ittersum, Barbara Kahn, Ajay Kalra, Donald R. Lehmann, Leigh M. McAlister, Venkatesh Shankar, and Claire I. Tsai (2018), “From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model”, Journal of the Association for Consumer Research, 3 (July), 277-293.

Didem Kurt, J. Jeffrey Inman, and Francesca Gino (2018), “Religious Shoppers Spend Less Money,” Journal of Experimental Social Psychology, 78 (September), 116-124.

J. Jeffrey Inman and Hristina Dzhogleva (2017), “Shopper-Facing Retail Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns”, Journal of Retailing 93 (March), 7-28.

Hristina Dzhogleva and J. Jeffrey Inman (2015), “Healthy Choice: The Effect of Simplified POS Nutritional Information on Consumer Choice Behavior,” Journal of Marketing Research, 52 (December), 817-835.

Timothy J. Gilbride, J. Jeffrey Inman, and Karen M. Stilley (2015), “The Role of Within-Trip Dynamics In Unplanned Versus Planned Purchase Behavior,” Journal of Marketing, 79 (May), 57-73.

Peter C. Verhoef, P.K. Kannan, and J. Jeffrey Inman (2015), “From Multi-Channel Retailing to Omni-Channel Retailing,” Journal of Retailing, 91 (June), 174-181.

Christopher Groening, J. Jeffrey Inman, and William Ross (2015), “The Role of Carbon Emissions in Consumer Purchase Decisions,” International Journal of Environmental Policy and Decision Making, Vol. 1, No. 4, 261-296.

Christopher Groening, J. Jeffrey Inman, and William Ross (2014), “Carbon Footprints in the Sand: Marketing in the Age of Sustainability,” Customer Needs and Solutions, 1, (March), 40-51.

Sam K. Hui, Yanliu Huang, Jacob A. Suher, and J. Jeffrey Inman (2013), “Deconstructing the ‘First Moment of Truth’: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking”, Journal of Marketing Research, 50 (August), 445-462.

Didem Kurt and J. Jeffrey Inman (2013), “Mispredicting Others’ Valuations: Self-Other Difference in the Context of Endowment,” Journal of Consumer Research, 40 (June), 78-89.

Sam K. Hui, J. Jeffrey Inman, Yanliu Huang, and Jacob A. Suher (2013), “The Effect of In-Store Travel Distance on Unplanned Purchase: Applications to Mobile Promotion Strategies,” Journal of Marketing, 77 (March), 1-16. Winner of the 2014 MSI/H. Paul Root Award for significant contribution to the advancement of marketing practice.

Center Affiliation

Supply Chain Management
Healthcare Management

Academic Area

Marketing and Business Economics

Personal Interests

Inman enjoys spending time with his family and running.


Dean’s Office