Kiersten M. Maryott
Clinical Associate Professor of Business Administration


316 Mervis Hall


Kiersten Maryott joined the faculty of the Katz School in 2009. Previously she taught at the University of Richmond, Virginia Commonwealth University and the University of Central Florida. Dr. Maryott’s research focuses on consumer behavior issues specifically as they impact trust, credibility, and consumer welfare. For example, Dr. Maryott has a stream of research which investigates online gambling. The goal of this research is to understand consumer behavior in online gambling with the goal of protecting consumer welfare and potentially providing public policy suggestions. This research was presented at the 2009 American Marketing Association’s Summer Conference. Dr. Maryott’s research has appeared in the Journal of Service Research and the Journal of Relationship Marketing. Additionally, her research has been presented at such conferences as the Association for Consumer Research, the American Marketing Association, and the Society for Consumer Psychology.

Courses Recently Taught

MBA Courses

  • BMKT 2530 Services Marketing: Strategies/Tactics

Undergraduate Courses

  • BUSMKT 1040 Introduction to Marketing
  • BUSMKT 1435 Services Marketing

Awards and Honors

  • Tilburg University, TIAS Ph.D. Summer Scholarship, The Netherlands
  • Member, Beta Gamma Sigma, National Honor Society
  • Member, Phi Sigma Pi, National Honor Fraternity


  • PhD, Business Administration, Duke University
  • BS, Marketing, Virginia Tech
  • BS, Psychology, Virginia Tech

Recent Publications

Timothy L. Keiningham, Bruce Cooil, Lerzan Aksoy, and Kiersten M. Maryott (2009), “The Relationship of Employee Perceptions of Organizational Climate to Business-Unit Outcomes,” Journal of Service Research, vol. 11 (3), 277 – 294.

Namita Bhatnagar, Kiersten M. Maryott, and David Bejou (2008), “Customer Selection and Prioritization: The Optimal Resource Allocation Approach to Maximizing Customer Value,” Journal of Relationship Marketing, vol. 6 (3/4), 117 – 130.

Recent Working Papers

Kiersten M. Maryott, Michael W. Little and Heiko D. Wijnholds, “Behavior of Internet Gamblers – An Exploratory Study of Older vs. College Youth Users.”

Kiersten M. Maryott, Pranjal Gupta and Yun-Oh Whang, “Homophily in Online Customer Reviews: Advertising or WOM?”

Kiersten M. Maryott, “Consumer Perceptions of Privacy Violations on the Web.”

Kiersten M. Maryott and Adam J. Marquardt, “Hierarchical Role Shifts: The Situational Advancement and Retraction of Role Influence.”

Adam J. Marquardt and Kiersten M. Maryott, “Brand Beacons: Transcending the Tangible.”

Academic Area

Marketing and Business Economics

Personal Interests

Kiersten loves to spend time with her husband, Chris, and their two young boys, Chapin and Keller. Kiersten watches football (professional and college) whenever possible. While she has always enjoyed watching hockey, thanks to her husband’s influence, she became a fan of the Pittsburgh Penguins even before moving to Pittsburgh.