Robert J. Gilbert (PhD ’97)
Clinical Associate Professor of Business Administration, University of Pittsburgh
Robert J. Gilbert is a Clinical Associate Professor at the University of Pittsburgh Joseph M. Katz Graduate School of Business and College of Business Administration (CBA) where he teaches marketing, advertising, and promotions. His research mainly focuses on the areas of branding and brand management. He also consults with firms across a number of industries, including international trade and advertising, as well as with a number of not-for-profit organizations.
Prior to the start of his academic tenure, Gilbert spent 15 years working in telecommunications where his managed responsibilities included sales, sales management, strategic planning, competitive analysis, pricing, product and service delivery, advertising, and promotions. In his most recent nonacademic position, he served as the Director of Marketing for Bell Atlantic’s Directory Publishing Division.
Gilbert has been a periodic contributor of articles published by the Pittsburgh Business Times. He serves on the Undergraduate Programs Committee for CBA and as the Secretary to the University of Pittsburgh Chapter of Beta Gamma Sigma. Gilbert is a recipient of the University of Pittsburgh Chancellor’s Distinguished Teaching Award and a six-time winner of the CBA Teacher of the Year Award.
Gilbert earned his doctoral degree in business administration from the University of Pittsburgh and his bachelor’s degree in marketing from The Pennsylvania State University.