Peggy Liu, the Ben L. Fryrear Chair in Marketing and associate professor of Business Administration for Pitt’s Joseph M. Katz Graduate School of Business, has been awarded the prestigious 2022 Early Career Award for Distinguished Contributions to Consumer Research by...
Researchers in the marketing area of the University of Pittsburgh’s Joseph M. Katz Graduate School of Business and College of Business Administration have again been recognized as among the most productive in their field by the American Marketing Association (AMA)....
