Pitt Business is teaming up with Pitt Athletics!

“This partnership between the Center for Branding at the Katz Graduate School of Business and the Department of Athletics as well as the Office of Innovation and Entrepreneurship is an example of how diverse teams at the University of Pittsburgh have come together around an innovative program that helps student athletes navigate the terrain of personal branding,” said Dr. Vanitha Swaminathan, Thomas Marshall Professor of Marketing and Director, Center for Branding.