Collaborative Research
Our faculty-student collaborations regularly result in publications in top journals. Recent examples from 2009-2024 include (In bold are our PhD students):
Min, Lauren, Peggy J. Liu, and Cary Anderson (2024), “The Visual Complexity = Higher Production Cost Lay Belief,” Journal of Consumer Research, in press.
Grewal, Lauren, Eugenia C. Wu and Keisha M. Cutright (2022). “Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products,” Journal of Consumer Research, 49, 154-174.
Gal-Or, Esther, and Qiaoni Shi (2022). “Designing Entry Strategies for Subscription Platforms.” Management Science, 68, 7597- 7613.
Swaminathan, Vanitha, Sayan Gupta, Kevin Lane Keller, and Donald Lehmann (2022). “Brand actions and financial consequences: a review of key findings and directions for future research.” Journal of the Academy of Marketing Science, 50, 639-664.
Christian Hughes, Swaminathan, Vanitha, and Gillian Brooks (2019),” Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns,” Journal of Marketing, 83 (5), 78-96.
Sciandra, Michael R., J. Jeffrey Inman and Andrew T. Stephen (2019), “Smart phones, Bad Calls? The Influence of Consumer Mobile Phone Use, Distraction, and Phone Dependence on Adherence to Shopping Plans.” Journal of the Academy of Marketing Science, 47, 574 594.
Hristina Dzhogleva and J. Jeffrey Inman (2015), “Healthy Choice: The Effect of Simplified POS Nutritional Information on Consumer Choice Behavior,” Journal of Marketing Research, 52, 817-835.
Timothy J. Gilbride, J. Jeffrey Inman, and Karen M. Stilley (2015), “The Role of Within-Trip Dynamics In Unplanned Versus Planned Purchase Behavior,” Journal of Marketing, 79, 57-73.
Felipe Thomaz and Vanitha Swaminathan (2015), “What Goes Around Comes Around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network Density,’ Journal of Marketing, 79, 63-79.
Newmeyer, Casey E., R. Venkatesh, and Rabikar Chatterjee (2014), “Cobranding Arrangements and Partner Selection: A Conceptual Framework and Managerial Guidelines,” Journal of the Academy of Marketing Science, 42, 103-118.
Tuba Pinar Yildirim, Esther Gal-Or, and Tansev Geylani (2013), “User-Generated Content and Bias in News Media,” Management Science, 59, 2655-2666.
Sara Loughran Dommer, Vanitha Swaminathan, and Rohini Ahluwalia (2013), “Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands”, Journal of Consumer Research, 40, 657-675.
Didem Kurt and J. Jeffrey Inman (2013), “Mispredicting Others’ Valuations: Self-Other Difference in the Context of Endowment,” Journal of Consumer Research, 40, 78-89.
Dommer, Sara Loughran and Vanitha Swaminathan (2013), “Explaining the Endowment Effect through Ownership: The Role of Identity, Gender, and Self-Threat,” Journal of Consumer Research, 39, 1034-1050.
Esther Gal-Or, Tansev Geylani, and Tuba Pinar Yildirim (2012), “The Impact of Advertising on Media Bias,” Journal of Marketing Research, 49, 92-99.
Maureen Morrin, J. Jeffrey Inman, Susan Broniarczyk, Gergana Nenkov, and Jonathan Reuter (2012), “Investing for Retirement: The Moderating Effects of Fund Assortment Size on the 1/n Heuristic,” Journal of Marketing Research, 49, 537–550.
Didem Kurt, J. Jeffrey Inman, and Jennifer J. Argo (2011), “The Influence of Friends on Consumer Spending: The Role of Agency– Communion Orientation and Self-Monitoring,” Journal of Marketing Research, 48, 741-754.
Ryan Luchs, Tansev Geylani, Anthony Dukes, and Kannan Srinivasan (2010), “The End of the Robinson-Patman Act? Evidence from Legal Case Data,” Management Science, 56, 2123-2133.
Karen M. Stilley, J. Jeffrey Inman, and Kirk L. Wakefield (2010), “Planning to Make Unplanned Purchases? The Role of Discretionary Budgets in In-Store Decision Making,” Journal of Consumer Research, 37, 264-278.
Karen M. Stilley, J. Jeffrey Inman, and Kirk L. Wakefield (2010), “Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior,” Journal of Marketing, 74, 34-47.
Gergana Nenkov, J. Jeffrey Inman, John Hulland, and Maureen Morrin (2009), “The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases,” Journal of Marketing Research, 46, 764-776.
Subramaniam, Ramanathan and R. Venkatesh (2009), “Optimal Bundling Strategies in Multi-Object Auctions of Complements or Substitutes,” Marketing Science, 28, 264-273.
STUDENT SPOTLIGHT
The level of mentoring I receive at Katz is beyond what I ever imagined. The faculty are legitimately invested in my success, and devote an inordinate amount of time to helping me grow and develop as scholar and a researcher.
The Katz PhD program gives the opportunity to grow into a well-rounded academic. The relationships with faculty allowed me to learn while honing and cultivating interesting and insightful research.