Kiersten M. Maryott, Associate Professor of Marketing

Kiersten M. Maryott

Clinical Associate Professor of Business Administration

Contact

314 Mervis Hall
kmm174@pitt.edu
412-624-3817

Profile

Kiersten Maryott joined the faculty of the Katz School in 2009. Previously she taught at the University of Richmond, Virginia Commonwealth University, and the University of Central Florida. Dr. Maryott teaches courses at both the undergraduate and graduate levels and is the faculty advisor for students pursuing marketing internships for credit. She is the course coordinator for Introduction to Marketing, manages the teaching schedule and assignments of marketing courses, mentors marketing PhD students in teaching, and coordinates marketing adjunct faculty. Additionally, Dr. Maryott is the faculty advisor for the Pitt student chapter of the American Marketing Association.

Dr. Maryott has served and serves on a variety of Pitt Business committees and taskforces such as the Undergraduate Program Committee, Experience-Based Learning Committee, CBA Student Experience Taskforce, Experience-Based Learning Taskforce, various faculty search committees, Strategic Partnerships Taskforce, and the Assurance of Learning Committee.

Outside of Pitt Business, Dr. Maryott is active in the Association for Business Simulation and Experiential Learning (ABSEL). She has been on the Board of Directors of ABSEL since 2010, having served as a Director at Large, the Experiential Learning Track Chair, Vice President & Program Chair, President Elect, President, Past-President, and Director of Internal Relations & Marketing. Dr. Maryott currently serves as the ABSEL Treasurer and the Local Arrangements Chair. Dr. Maryott was recognized for her significant and ongoing support of ABSEL in March 2017, being honored and inducted as an ABSEL Fellow.

Dr. Maryott’s pedagogical research interests focus on experience-based learning as a tool to enhance education and enrich the learning experience. Her theory-based research interests focus on consumer behavior issues specifically as they impact trust, credibility, and consumer welfare. A second focal area of theory-based research interest deals with service failure and recovery and their respective impacts on customer loyalty. Dr. Maryott’s research has appeared in Developments in Business Simulation and Experiential Learning, the Journal of Service Research, and the Journal of Relationship Marketing. Additionally, her research has been presented at such conferences as the Association for Business Simulation and Experiential Learning, the Association for Consumer Research, the American Marketing Association, and the Society for Consumer Psychology.

Courses Recently Taught

Graduate Courses

BMKT 2530 Services Marketing: Strategies/Tactics

Undergraduate Courses

BUSMKT 1040 Introduction to Marketing
BUSMKT 1041 Introduction to Marketing Honors +1
BUSMKT 1435 Services Marketing

Awards and Honors

Fellow of the Association for Business Simulation and Experiential Learning (ABSEL)
Tilburg University, TIAS Ph.D. Summer Scholarship, The Netherlands
Summa Cum Laude, Virginia Tech
Member, Beta Gamma Sigma, National Honor Society
Member, Phi Sigma Pi, National Honor Fraternity

Degrees

PhD, Business Administration, Duke University
BS, Marketing, Virginia Tech
BS, Psychology, Virginia Tech

Publications and Presentations

Tom Davis, Debbie Good, and Kiersten Maryott (March 2022), “Roadmap To The Future: An Undergraduate Business Program Curriculum Redesign,” Presented at the 2022 Association for Business Simulation and Experiential Learning Conference (virtual). Paper published in Developments in Business Simulation and Experiential Learning (49). Nominated for “Best Paper” in the Innovation Track.

Rachel E. Hannum and Kiersten M. Maryott (March 2021), “Change Management and Team Mental Models: The Shift to Experience-Based Learning,” Presented at the 2021 Association for Business Simulation and Experiential Learning Conference (virtual). Paper published in Developments in Business Simulation and Experiential Learning (48). Nominated for “Best Student Paper”. (Co-author Rachel Hannum was an undergraduate student at the time the paper was published).

Tom Davis, Debbie Good, and Kiersten Maryott (March 2021), “The Great Rotation: Experience-Based Learning in Business Education at a Distance in 2020,” Presented at the 2021 Association for Business Simulation and Experiential Learning Conference (virtual). Paper published in Developments in Business Simulation and Experiential Learning (48). Awarded “Best Paper” in the Innovation Track.

Kiersten M. Maryott (2019), “Strengthen Your Brand’s Story in a Unique and Powerful Way,” Professional Convention Management Association (PCMA), Convening Leaders Conference, January 8, 2019, Pittsburgh, PA.

Kiersten M. Maryott (March 2018), “A Different Take on “Live” Cases: Decision Making Under Time Pressure,” Presented at the 2018 Association for Business Simulation and Experiential Learning Conference, Seattle, WA. Paper published in Developments in Business Simulation and Experiential Learning (45).

Kiersten M. Maryott (2018), “Managing Your Professional Brand”, Katz EMBA Webinar Series, November 1, 2018 (hosted by Ivy Exec).

Kaylee M. Philbrick, Kiersten M. Maryott, and Ronald Magnuson (March 2017), “Using Experience-Based Learning to Enhance Student Success: Step 1—Exploratory Research to Identify Discipline-Specific Competencies,” Presented at the 2017 Association for Business Simulation and Experiential Learning Conference, Myrtle Beach, SC. Paper published in Developments in Business Simulation and Experiential Learning (44). Nominated for Best Paper. Awarded “Best Student Paper” (Co-author Kaylee Philbrick was an undergraduate student at the time the paper was published).

Kiersten M. Maryott (March 2014), “Building an EBL Culture in the Business School: Lessons from the Katz School at Pitt”, Presented at the 2014 Association for Business Simulation and Experiential Learning Conference, Lake Buena Vista, FL. Abstract published in Developments in Business Simulation and Experiential Learning (41).

Marquardt, Adam J. and Kiersten M. Maryott (October 2013), “Examining the Impact of Sports on Consumer Role Perceptions”, Presented at the 2013 Sport Management Association Conference, Albuquerque, NM.

Adam J. Marquardt and Kiersten M. Maryott (August 2013), “Consumer Lifestyle Perceptions: The Dynamic Influence of Sports”, Presented at the 2013 AMA Summer Marketing Educators’ Conference, Boston, Massachusetts.

Kiersten M. Maryott and Adam J. Marquardt (March 2013), “Mirror-Mirror: How Can We Better Understand Our Consumption Behavior? Reflective Thinking, Writing and Imagery as Tools to Better Understand Abstract Marketing Concepts”, Presented at the 2013 Association for Business Simulation and Experiential Learning Conference, Oklahoma City, Oklahoma. Paper published in Developments in Business Simulation and Experiential Learning (40).

Timothy L. Keiningham, Bruce Cooil, Lerzan Aksoy, and Kiersten M. Maryott (2009), “The Relationship of Employee Perceptions of Organizational Climate to Business-Unit Outcomes,” Journal of Service Research, vol. 11 (3), 277 – 294.

Kiersten M. Maryott, Michael W. Little, and Heiko D. Wijnholds (August 2009), “Behavior of Internet Gamblers – An Exploratory Study of Older vs. College Youth Users”, Presented at the 2009 AMA Summer Marketing Educators’ Conference, Chicago, Illinois.

Namita Bhatnagar, Kiersten M. Maryott, and David Bejou (2008), “Customer Selection and Prioritization: The Optimal Resource Allocation Approach to Maximizing Customer Value,” Journal of Relationship Marketing, vol. 6 (3/4), 117 – 130.

Kiersten M. Maryott and Lerzan Aksoy (2006), “Cross Cultural Consumer Preference for Information Sources: A Study Between the United States and Turkey,” 2006 Proceedings of the Society for Consumer Psychology. Presented at the 2006 SCP conference.

Kiersten M. Elliott, Julie A. Edell, and Katherine N. Lemon (2000) “Who’s to Blame? Consumers’ Responses to Service Failure”, in Stephen J. Hoch and Robert J. Meyers (eds.) Advances in Consumer Research, Vol. 27. Presented at the 2000 ACR conference.

Academic Area

Marketing and Business Economics

Personal Interests

Kiersten loves to spend time with her family: her husband Chris and their two sons, Chapin and Keller. As a family they enjoy watching football (Hail to Pitt), hockey (Go Penguins!), and college (Hail to Pitt) and high school wrestling.