Tansev Geylani
Professor of Business Administration


320 Mervis Hall


Tansev Geylani joined the Katz faculty in 2004. His research interests include pricing, distribution channels, retailing, product line strategies, information sharing, co-branding, media competition, digital platforms, and marketing regulations. He was named Marketing Science Institute Young Scholar in 2009. Other awards he received include Management Science Distinguished Service (2009, 2011, and 2013) and Meritorious Service (2012) awards, Katz Excellence in Research Award (2009), and Katz Excellence in Teaching Award (2008). He was also recognized as a Top 25 Reviewer by Marketing Science in 2017. He currently serves on the Editorial Boards of Marketing Science and Journal of Marketing Research.


  • PhD in Industrial Administration, Carnegie Mellon University, 2004
  • MS in Industrial Administration, Carnegie Mellon University, 2002
  • MBA, Koç University, 1999
  • BS in Mechanical Engineering, M.E.T.U., 1997

Selected Publications

Bender, M., Gal-Or, E., Geylani, T. (2022) “The Emergence of Streaming and Its Impact on Pricing and Product Strtegies of Content Providers,” Managerial and Decision Economics, Forthcoming.

Wu, Y., Geylani, T. (2022) “Regulating Native Advertising,” Management Science, Forthcoming.

Bender, M., Gal-Or, E., Geylani, T. (2021) “Attracting Artists to Music Streaming Platforms,” European Journal of Operational Research, 290(3), 1083-1097.

Wu, Y., Geylani, T. (2020) “Regulating Deceptive Advertising: False Claims and Skeptical Consumers,” Marketing Science, 39(4), 788-806.

Dukes, A., Geylani, T., Srinivasan, K. (2019) “Consumption Trends and the Warehouse Club Retail Format,” Managerial and Decision Economics, 40(7), 838-844.

Balachander, S., Gal-Or, E., Geylani, T., Kim, A.  (2017) “Provision of Optional versus Standard Product Features in Competition,” Journal of Marketing, 81 (May), 80-95.

Yildirim, T.P., Gal-Or, E., Geylani, T. (2013) “User-Generated Content and Bias in News Media,” Management Science, 59(12), 2655-2666.

Gal-Or, E., Geylani, T., Yildirim, T. P. (2012) “The Impact of Advertising on Media Bias,” Journal of Marketing Research, 49 (February), 92-99.

Dukes, A., Gal-Or, E., Geylani T. (2011) “Who Benefits from Bilateral Information Exchange in a Retail Channel,” Economics Letters, 112 (August), 210-212.

Luchs, R., Geylani, T., Dukes, A., Srinivasan, K. (2010) “The End of the Robinson-Patman Act? Evidence from Legal Case Data,” Management Science, 56(12), 2123-2133.

Dukes, A., Geylani, T., Srinivasan, K. (2009) “Strategic Assortment Reduction by a Dominant Retailer,” Marketing Science, 28(2), 309-319.

Geylani, T., Inman, J. J., Ter Hofstede, F. (2008) “Image Reinforcement or Impairment: The Effects of Co-branding on Attribute Uncertainty,” Marketing Science, 27(4), 730-744.

Gal-Or, E., Geylani, T., Dukes, A. (2008) “Information Sharing in a Channel with Partially Informed Retailers,” Marketing Science, 27(4), 642-658.

Geylani, T., Dukes, A., Srinivasan, K. (2007) “Strategic Manufacturer Response to a Dominant Retailer,” Marketing Science, 26(2), 164-178.

Academic Area

Marketing and Business Economics