Google Ads is the leading online marketing advertising service that allows marketers to promote ads on search result pages. Through this two-day workshop, you will prepare for certification in Google Ads by covering the necessary material to pass the first search certification exam. The Fundamentals exam will be taken as part of the workshop. This class is ideal for digital or traditional marketers looking to learn new skills, managers who want to understand Google Ads rather than outsourcing everything to an agency, and founders/CEOs of startups who are looking for profitable ways to boost conversions.

Takeaways

· Learn how to build successful Google Ads campaigns for user acquisition, e-commerce, and lead generation.

· Discover how to optimize spending and avoid throwing your money down the Google Ads wishing well.

· Find out the most important strategies to maximize conversions and ROI for your Google Ads campaigns.

· Learn everything you need to know to pass the Google Ads Fundamentals exam. Please note that to obtain Google Ads certification, you will need to successfully complete two exams (Fundamentals and Advanced).

Google Ads Workshop Pricing

Pitt Business Attendees $100 Non Pitt Business Attendees $125 Business Professionals $250

Location and Schedule:

Zoom link will be provided upon successful registration.

OR

Room 118E Mervis Hall

Friday February 20th Instruction 10:00 AM – 3:00 PM

Saturday February 21st Instruction 10:00 AM – 12:00PM Review and Exam 12:30 PM – 3:00 PM.

You must attend both days to sit for the exam.