Q&A with Helen Van der Sluis
Helen Van der Sluis, Assistant Professor of Marketing BA, Columbia University; PhD, Arizona State University Why did you decide to set out on this research topic? Disabled consumers make up at least 25 percent of the U.S. and 16 percent of the world, yet are a...
Happy 50th Anniversary to Barry Mitnick’s Theory of Agency
We often think that in the many relationships in society where we depend on the services of others it is always better to have more perfect agents. But consider three cases: A. Imagine you own a company, but you can’t manage it all by yourself. You hire someone...
Peggy Liu Earns Chancellor’s Distinguished Research Award
Peggy Liu, the Ben L. Fryrear Chair in Marketing and an associate professor of business administration, is a recipient of the Chancellor’s Distinguished Research Award.
Return to Office Mandates Don’t Improve Employee or Company Performance
While many firms are sticking to the working from home mode, a lot of others have implemented or are considering return-to-office mandates.
Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves
There is increasing interest in nudging parents to make healthier meal choices for children. However, ironically, after making a healthy meal choice for their children, parents then choose an unhealthier meal for themselves to eat.