Mina Ameri
Assistant Professor of Business Administration
Mina Ameri


318 Mervis Hall
412 648 4317

Download CV


Mina Ameri joined Katz School of Business in 2018. Her research interests are quantitative marketing and, in particular, digital entertainment market and social dynamics within this market. For example, how people’s friendship networks evolve over time along with their activities, how and through what mechanisms these friendship networks, along with community network, influence people’s decision of what to watch.

Awards and Honors

  • ISMS Early Career Scholars Fellow, Duke University, 2022
  • OWLIE award winner for best Phd student, University of Texas at Dallas, 2018
  • Fellow, AMA-Sheth Doctoral Consortium, University of Iowa, 2017
  • Best Paper Award Winner with $1,000 prize at Texas PhD Conference, 2016


  • PhD, Management Science, University of Texas at Dallas
  • MSc, Marketing, Marketing, Sharif University of Technology
  • BSc, Electrical Engineering, Sharif University of Technology

Recent Publications


From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network, with E. Honka and Y. Xie, Forthcoming at Journal of Marketing Research

Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network, with Elisabeth Honka, and Ying Xie, Marketing Science 38.4 (2019): 567-583.

Working Papers

Healthcare Apps, Customer Engagement and the COVID-19 Pandemic Crisis, with V. Swaminathan and S. Kambagowni, Reject & Resubmit at Journal of Marketing

Viewing Modus and Media Franchise Engagement, with E. Honka and Y. Xie, Revise & Resubmit at Quantitative Marketing and Economics

More, Faster, and Better? Effects of Rewards on Incentivizing the Creation of User-Generated Content, with M. Paridar and E. Honka

An Empirical Study of the Role of Franchise Experience in Video Game Adoption, with O. Elmi and Y. Xie

Academic Area

Marketing and Business Economics

Personal Interests

Mina is a tech-savvy person and loves programming. She likes puzzles and playing detective. Doing research allows her to do both! In her free time, she plays video games, watches Japanese animes and reads mangas. She also likes fitness and does archery.