Mina Ameri
Assistant Professor of Business Administration
Mina Ameri


318 Mervis Hall
412 648 4317

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Mina Ameri joined Katz School of Business in 2018. Her research interests are quantitative marketing and, in particular, digital entertainment market and social dynamics within this market. For example, how people’s friendship networks evolve over time along with their activities, how and through what mechanisms these friendship networks, along with community network, influence people’s decision of what to watch.

Awards and Honors

  • OWLIE award winner for best Phd student, University of Texas at Dallas, 2018
  • Fellow, AMA-Sheth Doctoral Consortium, University of Iowa, 2017
  • Best Paper Award Winner with $1,000 prize at Texas PhD Conference, 2016


  • PhD, Management Science, University of Texas at Dallas
  • MSc, Marketing, Marketing, Sharif University of Technology
  • BSc, Electrical Engineering, Sharif University of Technology

Recent Publications


Word-of-Mouth, Observed Adoptions, and Anime Watching: The Role of the Personal versus the Community Network, with E. Honka and Y. Xie, Marketing Science (2019)

Working Papers

From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network, with E. Honka and Y. Xie, Conditional Acceptance at Journal of Marketing Research

Characteristics of Healthcare Apps, Customer Engagement and The Contextual Role of the Covid Crisis, with V. Swaminathan and S. Kambagowni, Reject & Resubmit at Journal of Marketing

Viewing Modus and Media Franchise Engagement, with E. Honka and Y. Xie, Under Review at Quantitative Marketing and Economics

An Empirical Study of the Role of Franchise Experience in Video Game Adoption, with O. Elmi and Y. Xie

Monetary versus Non-Monetary Incentives for Online Engagement: Evidence from BoardGameGeek, with M. Paridar and E. Honka

Academic Area

Marketing and Business Economics

Personal Interests

Mina is a tech-savvy person and loves programming. She likes puzzles and playing detective. Doing research allows her to do both! In her free time, she plays video games, watches Japanese animes and reads mangas. She also likes fitness and does archery.