Rabikar Chatterjee
Gulf Oil Foundation Professor of Business




Rabikar Chatterjee joined the Katz faculty in 1996, after serving on the faculties of the University of Michigan Business School and Purdue University’s Krannert Graduate School of Management. He has also been a visiting professor at the Australian Graduate School of Management in Sydney, Australia, the Indian School of Business, Hyderabad, and the Korea University Business School, Seoul. Prior to his career in academia, he had eight years of industry experience in engineering, project management, sales management, marketing, and strategic planning positions.

Chatterjee’s teaching, research, and consulting interests are in the area of customer-focused development and management of products and services, particularly those with a technology orientation. More specifically, his research has focused on models of market response to new products, with applications in forecasting, product design, and pricing. He is also interested in methods for measuring and representing customers’ perceptions of and preferences for competing products (particularly in situations where the customers may be uncertain about the alternatives). His articles have appeared in Management Science, Journal of Marketing Research, Psychometrika, and several other journals. He has been an associate editor in the marketing department of Management Science (1990–2008) and a member of the Editorial Board of Marketing Science (2000–2010). He has also served on numerous PhD dissertation committees, several as committee chair.

Chatterjee is a member of the American Marketing Association and the Institute for Operations Research and Management Sciences (INFORMS). In addition to undergraduate and graduate classes, he has taught in a variety of executive programs. He was the faculty director for the Marketing in Emerging Economies course designed by the William Davidson Institute at the University of Michigan for Whirlpool Corporation. He has also served as faculty on the Business Program for the Vietnam National Coal Corporation in Hanoi. At the Katz School, he has taught in the Executive MBA program (in Pittsburgh; Bratislava, Slovakia; and Sao Paulo, Brazil) and in various non-degree programs. In addition, he has consulted with companies on product development and management issues, and also conducted in-company workshops on product development and management. He has also consulted with and offered custom executive training sessions to various companies including DBT, Fiserve, PNC Bank, and US West (now Qwest), and Westinghouse, primarily on product development and management issues.

Courses Recently Taught

  • MBA: BMKT 2526 Product Development and Management
  • MBA: BMKT 2411 Marketing Management Executive
  • Executive MBA: BMKT 2411 Marketing Management
  • Executive MBA: BMKT 2024 Product Development
  • PhD: BMKT 3017 Application of Mathematical Methods in Marketing (Quantitative Models)

Awards and Honors

  • Best Paper published in the Journal of Interactive Marketing during 2006
  • Katz Excellence in Teaching Award, MBA and/or EMBA Programs, 2001-02, 2002-03, 2003-04, 2005-6, 2006-7, 2007-8, 2008-9, 2009-2010, 2012-13, 2013-14, 2015-16
  • Voted Distinguished Professor of the Year by EMBA Prague Classes of 2008 and 2012
  • Carnegie Science Center Awards for Excellence 2004: Honorable Mention, University/Postsecondary Educator, Product Realization Team, University of Pittsburgh

Professional Service and Activities

  • Associate editor for Marketing Department of Management Science (1990-2008).
  • Editorial Board of Marketing Science (2000-2010). Recognized as “one of the most productive reviewers for Marketing Science” by the journal, October 2003.

Consulting Activities

DBT America, US West, Westinghouse.


  • PhD in Marketing, Wharton School, University of Pennsylvania
  • Post-Graduate Diploma in Management (MBA equivalent), Indian Institute of Management, Ahmedabad (India)
  • BTech in Chemical Engineering, Indian Institute of Technology, Kanpur (India)

Recent Publications

“Segmentation of Spatially Dependent Geographical Units:  Model and Application” (with Rahul Govind and Vikas Mittal), Management Science 64(4) (April 2018), 1941-1956.

“R&D, Marketing Innovation, and New Product Performance: A Mixed Methods Study” (with Christoph Grimpe, Wolfgang Sofka, and Mukesh Bhargava), Journal of Product Innovation Management 34(3) (May 2017). 360-383.

“Cobranding Arrangements and Partner Selection: A Conceptual Framework and Managerial Guidelines” (with Casey Newmeyer and R. Venkatesh), Journal of the Academy of Marketing Science, 42(2) (March 2014), 103-118 (lead article).

“Investments in Exploitation and Exploration Capabilities:  Balance versus Focus” (with Matthew Sarkees and John Hulland), Journal of Marketing Theory and Practice, 22(1) (Winter 2014), 7-24 (lead article).

“The ‘Name Your Own Price’ Channel in the Travel Industry: An Analytical Exploration” (with Tuo Wang and Esther Gal-Or), Management Science, 55 (June 2009), 968-979.

“Strategic Pricing of New Products and Services.” Handbook of Pricing Research in Marketing, Vithala Rao, ed. Northampton, MA: Edward Elgar Publishing, Inc., 2009: 169-215.

“Timely Access to Health Care: Customer-Focused Resource Allocation in a Hospital Network” (with Rahul Govind and Vikas Mittal), International Journal of Research in Marketing, 25 (December 2008; MSI/IJRM Special Issue: Marketing and Health), 294-300.

“Reservation Price as a Range: An Incentive Compatible Measurement Approach” (with Tuo Wang and R. Venkatesh), Journal of Marketing Research, 44 (May 2007), 200-213.

“A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface” (with Timothy M. Smith and Srinath Gopalakrishna), Journal of Marketing Research, 43 (November 2006), 564-579.

“Bundling, Unbundling and Pricing of Hybrid Products:  The Case of Magazine Content” (with R. Venkatesh), Journal of Interactive Marketing, 20 (Spring 2006), 21-40. [Winner of the 2007 JIM Award for the Best Paper published in the journal in 2006]

“Dynamic Models Incorporating Competition” (with Jehoshua Eliashberg and Vithala Rao). New-Product Diffusion Models, Vijay Mahajan, Eitan Muller, and Yoram Wind, eds. Norwell, MA: Kluwer Academic Publishers, 2000: 165-205.

“Incorporating Context Effects in the Multidimensional Scaling of ‘Pick Any/N’ Choice Data” (with Juyoung Kim, Wayne S. DeSarbo, and Tammo H.A. Bijmolt), International Journal of Research in Marketing, 16 (February 1999), 35-55.

“Joint Segmentation on Distinct Interdependent Bases with Categorical Data” (with Venkatram Ramaswamy and Steven H. Cohen), Journal of Marketing Research, 33 (August 1996), 337-350.

“Deriving Ultrametric Tree Structures from Proximity Data Confounded by Differential Stimulus Familiarity” (with Wayne DeSarbo and Juyoung Kim), Psychometrika, 59 (December 1994), 527-566.

“The Innovation Diffusion Process in a Heterogeneous Population: A Micromodeling Approach” (with Jehoshua Eliashberg). Management Science, 36 (September 1990), 1057-1079.

Recent Working Papers

“Brand Alliance Formation and Partner Selection: A Conceptual Framework and Managerial Guidelines” (with R. Venkatesh and Casey Newmeyer), under review at the Strategic Management Journal.

“Segmentation of Spatially Dependent Geographical Regions: Model and Application” (with Rahul Govind and Vikas Mittal), under revision for Management Science.

“Investments in Exploitation and Exploration Capabilities: Balance versus Focus” (with Matthew Sarkees and John Hulland), under revision for Management Letters.

Academic Area

Marketing and Business Economics

Personal Interests

Rabi is an avid cricket fan (once upon a time, he captained his IIT and IIM cricket teams)—and, in general, a sports enthusiast.


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