by Carole Reinert | Sep 4 | Center for Branding, Featured News, In The News
The future of brand management isn’t just strong storytelling and creative execution designed to improve KPIs. Instead, there is a greater importance on how leaders build guardrails necessary for AI agents interacting with current and potential customers. As AI agents...
by RJ Thompson | Jul 1 | Faculty News, Featured News
Pitt Business professor Vanitha Swaminathan has been named a coeditor for the Journal of Marketing, the premier scholarly journal in the marketing field, effective July 1, 2022. Swaminathan, the Thomas Marshall Professor of Marketing in Pitt’s Joseph M. Katz Graduate...
by RJ Thompson | Mar 24 | Center for Branding, Events
Join experts in marketing, sports and business who will discuss “Branding and Brand Partnerships for Athletes: A New Initiative in the Era of Name, Image and Likeness Legislation” on Friday, April 1. Recent changes in legislation have allowed student-athletes to...
by RJ Thompson | Jul 1 | Featured News
PITTSBURGH – The University of Pittsburgh Athletic Department is excited to introduce Forged Here, an innovative Name, Image and Likeness (NIL) program designed to equip Pitt student-athletes with the knowledge and resources necessary to maximize their brand and...
