Master the Future of Marketing with Data-Driven Insights

In today’s digital economy, businesses thrive on data. They need marketers who can turn insights into action—leveraging analytics, technology, and strategy to drive results. At Pitt Business, we make that possible.

The Katz Master of Science in Marketing Science equips you with the skills to lead in this evolving landscape. Through experience-based learning, real-world business partnerships, and cutting-edge tools, you’ll develop the expertise to create data-driven marketing strategies that make an impact.

Why Choose the Katz MS in Marketing Science?

• Data-Driven Decision-Making – Master customer insights, research techniques, and analytics to shape powerful marketing strategies.
• Digital & Social Media Expertise – Stay ahead with the latest in digital marketing, social media, and emerging technologies.
• Real-World Experience – Work on live projects, engage with industry leaders, and put your knowledge into action.
• Flexible Pathways – Complete your 30-credit degree in just two terms (full-time, starting in August) or study at your own pace part-time (fall, spring, or summer start).
• Access to the Katz Center for Branding – Connect with a leading research hub for branding, digital marketing, and industry collaborations.
• At Katz, you won’t just learn about the future of marketing—you’ll help shape it. Because at Pitt, It’s Possible.

Make it happen. Apply today!

Tuition and Program Fees

Please view MS program tuition by visiting IR.Pitt.Edu

Curious about the courses you’ll take as an MS in Marketing Science student?
View courses and recommended electives.